Posts

Showing posts from 2011

Granite Marketing Taking hold

With our new program we have launched in a couple new markets.
We have also started to launch mini sites for granite marketing that focus on localized search and penetrate the local market quickly.
http://orangecountyca.granite-countertops.us/
http://atlantageorgia.granite-countertops.us/
http://sanantonio.granite-countertops.us/
http://nh.granite-countertops.us/
http://missouri.granite-countertops.us/
http://mississippi.granite-countertops.us/

these are just some of the local market sites.
If you would like to get your local market website today contact us and we will be happy to assist you.
Our websites are designed to produce results. Every action is tracked and monitored so you know what your ROI is in real-time with our services.
Start Selling More Stone Tomorrow! www.fireups.com



FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides lo…

Granite makeover affiliate program launch

Check out the new affiliate program on granite makeover.com. We are offering 3 dollar CPL for a completed form. We have hi conversions due to short form requirements as multiple ways for a customer to reach out RFQ, instant estimators, kitchen designers and instant discounts. Http://www.granitemakeover.com/affiliate.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!FireUps…

Free Kitchen Designer

We have added 16 million colors to our kitchen designer as well as 4 inch and full backslpash options.
This kitchen designer is FREE to put on your website and you just pay each time you receive contact information through the request for quote integration.
Simply drop a link on your page and enrich your website with the Free Virtual Granite Kitchen Designer. The kitchen designer is great for giving that customer a boost and getting them closer to "Buy-Time"
Contact Us for details.


FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is foun…

WOW! Granite Countertops Estimator

A couple weeks into the launch of the granite countertops estimator and we have seen a huge impact on the information we have collected and our ability to bring more customers to our client/Partners. A staggering 300% increase in conversion. thats right!
As our services evolve we are looking to complete our national roll out of partners. If you would like to take advantage of our partnership program you will gain first refusal in your local market so contact us today.
We look forward to working with you.
FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted local Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure…

Granite Countertop Marketing Leads

We are very excited about the progress of our national roll out of our services. We have begun to gain national exposure and have many markets still available. We are offing a very exciting new program that is lead based and includes some consulting that can boost your sales and help put you on the right track.
If you are ready to take things to the next level and are tired of watching your bank account shrink Call Us.
Our platform has multiple levels. We provide a lead based service, and Exclusive lead based service, and a fully managed marketing program for the granite fabricator or kitchen shop. Our programs can grow with you so contact us today.
FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will…

Free Granite Countertop Estimates

Image
Fireups has launched the Free Granite Countertops estimate solution. This estimate tool will integrate easily into any consumer website. All data collected through the estimator is collected in our proprietary lead management software which provides you instant access to the estimate data collected as well as the price presented. Check it out for your self Estimator

First step the user selects the main format of the countertop. Individual pieces are easily added by simply adding more countertop so we provide simple building block solution



the next step is the customer adds the length in inches per the layout grid letters and sets the edge style whether its a wall edge treatment or appliance and whether or not they want a back splash.



Next the customer sets the price based on current offers available as well as options they would like such as free or upgraded edges or undermount sink and faucet accessories. this is also where we collect som details concerning sink cutouts and taxes depend…

Localized Domain Leasing. Put Local Power in your Promotions

FireUps has added localized domain leasing to create keyword reach localized domains for your local target market. We have many brands to offer and can target nearly any keyword that you choose. See this example below. Combine this with our sell website development and marketing programs and your store will be rocking right away.

http://ms.granite-countertops.us/
keyword target are:
MS Granite Countertops
Granite Countertops MS
Mississippi Granite Countertops

http://ok.granite-countertops.us/
keyword target are:
OK Granite Countertops
Granite Countertops OK
Oklahoma Granite Countertops

http://nh.granite-countertops.us/
keyword target are:
NH Granite Countertops
Granite Countertops NH
New Hampshire Granite Countertops


This is a new service and we will be providing details on the speed of the impact of marketing these domains.Stay tuned

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketi…

Tips on closing the granite customer, Brush up on those sales techniques

I found this list of closing techniques that may help some of you in sales. One of the most common things that is the berior for granite fabritors moving into the retail or b2c Space is that they do not have formal sales expereince. They have been doing referral work for so long that any sales skills that they may have had at one time are a little rusty.

I found this list to be a good list of refershers for ways to move a custoemr throught he process. Because when you start to deal with the custeorm directly its not going to be a lay-up like it is with referrals.


each topic links over to the content creator. I dont endorse any of the materials found on the other site other thatn the format and the delivery of the topic is easy to consume.
**********************************




One of the most important stages of selling is closing the deal, which is the
actions taken by the sales person to gain agreement to the sale. There are many
closing techniques in sales, which are prescribed actions…

How does my small business succeed in todays market?

Let's cut to the chase.

How does my small business succeed in todays market? With your news paper or trade rags budget:

We are going to review your current website and either correct it or create it. Then we are going to take that advertising budget and market you online to see what is driving your customers to the door. Once we have that we will then roll out back to your current advertising channels a promotion that will generate results if nessesary.

Our program is designed to generate results immediatly. If you are not seeing results in the first couple days we stop and re evaluate:

We look at failure points based on statistics.
-is the advertisement performing Yes/No
-Is the website performing Yes/No
-Are the customers responding Yes/No
-Are you closing sales Yes/No

We don't rest until we can say Yes - Yes - Yes - Yes

Now we have an online advertising/Local Marketing Program that is scaleable to your business needs.


FireUps® is the granite and natural stone installers source for…

10 things you need to track your ROI of your PPC Campaigns

1. You need a website that can manage the users attention
2. You need content that is relevant to the keywords you will buy
3. You need to monitor your site traffic
4. You need to monitor your pages per visit and your bounce rate
5. You need to have a call to action
6. You need to know your competitors
7. You need to know what your competitive advantages are
8. You need to be-able to track conversions
9. You need a promotion
10. then you can advertise and track your ROI

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer …

Granite Markeitng Adwords Success Tip # 3

Adwords Success Tip # 3:
Look at it this way. If you are spending $2000/month on your Adwords campaign and you are generating 5 sales/installs a month your cost per install (CPI) is $400. That’s pretty expensive. I would look at your websites stickiness. Look at pages per visit and your bounce rate as indicators of the quality of 1) Your website to communicate the quality and value of your business and 2) The quality of the traffic you are driving to your site. With that same budget you could work with FireUps and we would be looking at 10-14 installs on the same budget and you went from $10,000 in est. revenue to $20,000 in est. revenue with the exact same budget.

My team will do this for you. We will ensure your success by making your phone ring. We watch all the numbers and ensure that your campaign and your website are performing. If you can close we are in business. We track every phone call and every form submission with our online lead management solution Spark so you know your R…

Granite Marketing Adwords Success Tip # 2:

Adwords Success Tip # 2:
Look at your keywords in your campaign and remove/pause any keywords that the click through rate is less than 1%. These are your anchors and they are keeping you from success. The key to being successful with Adwords is you need to understand that your goal is to make Google as much money as possible. Seams kind of messed up right. Well think about it for a minute the only way that you can maintain top spot is to be the top performer. If you don’t make them the most money you will not stay in this place. The company that does make them the most money will take your place. Does that mean that you must pay the most for the click? NOT AT ALL. It means that you have to convert better and have a bid high enough that they make more money from you than the others.. it’s that simple. Now tie that to …are you able to track and ensure that your phone is ringing and that you are closing deals to ensure that you are making money too… because isn’t that the point?



So the key…

Granite Marketing Adwords Success Tip # 1

Adwords Success Tip # 1: We all know that the key to Google is to be on page one. If you are not on page one you might as well not be online at all. I want to put you in top 3 and keep you their! The trick to Adwords is to maintain a click through rate high enough to earn you consistent top 3 placements. But this cost money and time, so you need to be converting on the other side and constantly monitoring your position and the competition. In order to convert, your website must have some specific factors and if they are missing you will see this reflected with a “low pages per visit” (under 3) and a high bounce rate (over 50%). Are you looking at your website performance?

My team will do this for you. We will ensure your success by making your phone ring. We watch all the numbers and ensure that your campaign and your website are performing. If you can close we are in business. We track every phone call and every form submission with our online lead management solution Spark so you kno…

Granite Countertop Advertising Marketing To Increase Sales

Whether you are looking to build a retail channel coming from being a wholesale vendor or if your referrals have dried up based on the reduction in new construction. The rehab business is booming so if you have the infrastructure to handle the retail customer we can drive the customers to you. We have customers with showrooms and customers without a showroom, we even have customers that outsource the fab and installs and others that have everything in house. Whatever your situation we can help you leverage your competitive advantages and make your phone ring with targeted buyers in your market.

Our strategy is simple and very effective. We deploy all the standard marketing techniques and measure the results in real time to ensure that every dollar invested in your marketing is tied to sales.





We either build a website for you or put you on a shared brand to get you into market immediatly.

We research your competitive advantage and help you define your competitive advantage

We architect…

New Service Launch: StoneMarkets.com

StoneMarkets.com is the source for listing your products and services in your local market. By posting your individual products online through stone markets you will drive visitors to your website. We have flipped the expereince. The consumer is looking for specific products online and then validating the company that is providing this product or service. Stone Markets facilitates this.

We are currently running a beta test that will provide long term benefits to the early adopters. check it out and receive your FREE 60 day trial http://www.stonemarkets.com


FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none…

Beta Release of StoneMarkets.com

FireUps has just released a very innovative new site for marketing your products and service on the internet. By listing your products on stonemarkets.com you will gain top listing for local organic search based on the products that you list with us. These products are presented next to your companys description and contact information. All for Free! The free service is limited to the number of listings you may have. With your account you have access to projects posted by customers in your market. We will send you email notification when a project matches your account settings. These will be free of charge until we have good penetration across the country, So get in now! Special rates will be adopted for early users. For a small fee we will setup all of your listings for you or you may set them up yourself once your account has been created. Check it out by visiting http://www.stonemarkets.com/ FireUps® is the granite and natural stone installers source for instant exposure to local a…

How the Web was won.

To be successful on the internet is not rocket science. There are no real tricks. It’s all about marketing. Below you will find an online marketing strategy that I recommend you follow from a business perspective. Forget talking about SEO or SEM or “you have to be number #1 for a keyword” or “PPC is the way to go”. Approach this like a business person.

Selecting a provider:
Select a provider that can show you current results and that you can connect with, see how they market themselves online.

Setting Goals:
Then set your goals and a target ROI. If your request is reasonable and you understand that it takes money to make money you are on the right track.

PROMOTION… PROMOTION… PROMOTION…
If after your competitive analysis you can’t compete either in price, value, experience or quality with the other players online in your market don’t read any further and go back to your referrals or wholesale channels and use your website as a virtual brochure that you hand out when someone calls.

Setting a …

Granite Countertops Marketing System Benefits

FireUps® Granite Countertops Marketing System BenefitsWe are often asked what are the benefits of working with us verse other companies. So here is a partial list of benefits; these are the ones that we can publish online.We are Granite Countertop Marketing Specialist.We believe that focusing on a the granite countertop niche' service benefits all parties involved.

We have generated over 4 Million in sales in the past 3 years just marketing granite countertops for a few countertop companies

We partner with you, our markets are exclusive so we can work closely together and build a relationship that will last.

We are a small business not an online marketing chop shop. We don't have rock stars sales people. We have professional that are part of the solution.

We offer online lead management for FREE for both online and offline lead sources.

We have incorporated an online CRM application for FREE. This is not a required application but it is their if you need something. this helps …

Local Granite Online Marketing

Marketing companies solicit my client all the time. They tell them.. generate 5-800% more traffic from organic. Never Pay Per Click again. Oh and 80% of results come from organic results. Well My research says different. (other niche markets these numbers may be true) but for the Granite market this is not the case.

One of our clients that has been with us from 2008 has top ten placement for 100's of keyword combination. and the traffic that we generate now 3 years later from this is significant. Actually it represents 2/3's of the traffic to the site. here is the rubb.. the bounce rate is higher from Organic listings (indication of less targeted visitor) and these visits are from all over the world. This is a local granite fabricator looking for business within the local market(s). (indication of less targeted visitor) So for the local business (Looking for customers within a target radius) Organic SEO will drive numbers to a website but this is intrisically flaw…

The Granite Game is Changing

I hear it all the time, people complaining about business being slow. The world is changing. The way people shop is changing. the way customers research products is changing, the economy is changing...You can either change with it or go out of business. We at fireUps focus on specific niche industries but the customer is the same. To go after the internet marketing customer, you have to get out in front of the customer with your best price first. Then attack them with value and a website that clearly focuses on what the consumer is looking for. You need to understand what the values of the customer is and where that customer is in the buying cycle.In the Granite Countertop Marketing space the online customer has a quote in hand.. They don't like the price they in hand and are looking for options. That's where I attack. Can you beat the price? Can you beat the install time line. can you put together a better service? All are potential competitive advantages.If you can…

Spark Has Gone Mobile

Image
Sparks New mobile application enables customers to manage customers on the move. The mobile applicaiton is a scalled down version of website application where you can access all your leads right from your mobile devices. Contact the customer via phone or send and email and update the stateus, set estimates, templates, and schedule installs. This can keep admin staff in the loop on every deal in realtime as they have access to the same data from desktops and their unique login.

Contact us for a demo of Spark and the Spark Mobile applications.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want t…

Pay Per Click First

Why do we recommend pay per click first when your are starting or re-evaluating your online strategy... Because this gives you insight into what the market is doing. You can make some intuitive decisions on what the right keywords are but studying the landscape online but you still don't truly know what customers are responding to until you actually generate business. And to add insult to that I find that on keywords that we rank #1 and #2 people still click on the PPC advertising.

I think that the power of PPC advertising is in the delivery of the message. I have dominated local online markets for clients and still to this day without the PPC campaign the amount of customers would shrink quickly. the customer that comes from ORganic has a higher bounce rate and typically a shorter time on site than the customer that is shopping the promotions in the adwords campaigns. I even find that when I shop that the PPC ads are more relevant than the search results when it comes to the targe…

FireUps Announcement Lead Management Solution Spark -

Image
FireUps Local Online Marketing Service has officially released our online Lead Management Solution Spark! Spark enables the everyday small business owner with powerful tools for managing all current business channels and track there effectiveness as well as grow the business withe the intelligence to make the right decisions.



Spark Lead Management solution tracks all phone calls and web submissions and provides Customer Relationship Management (CRM) functions to further enhance the power of the tracking system. Once in place our customers can track every dollar invested on marketing the business back to actual sales. Monitoring the effectiveness of your marketing dollars as a small business just became a REALITY.

Although this tool was developed to support our primary client base of granite and natural stone fabricators this application has also been used successfully in many other verticals



FireUps® Local Online Marketing SolutionFireUps® is the granite and natural stone i…

Focused on the Granite Fabrication Business

Image
FireUps is a Local Online marketing Service Focused on the Granite Fabrication Business has just launched the inventory management solution, Fuel designed to ease the pain of the natural stone fabricator that has, and manages a retail client base. One of the hardest customer calls to deal with is the remnant request. they have all the same needs and concerns as the counter-top customer but with much less Return on your investment. One of the main issues with the remnant customer is figuring out if you have what the customer is looking for.



Not any more! With the inventory manager you now can have the fab-shop collect some details on the remnant stock when it is designated as remnant and key it in or report back to sales staff on the stone that is available. This can then be entered and accessed by sales staff in real-time as well as marketed directly on your website.

Now dealing with the remnant customer just got a little easier.

Future integrations with a back end fab to fab …

Granite Lead Managment: FireUps.com Local Online Marketing

Granite Lead Management

As a lead enters the system the system removes duplicates as best as possible but in some cases the use may fill out a webfprm and call from a different line then they just provided so in some cases duplicate lead records can enter the system. In this case we suggest that you simply consolidate the lead on one of the the records provided and see the other as a duplicate. This keeps the interface clean with only the valid leads in your view.

In some cases bad contact information may be submitted making contact with the lead not possible. in this case simply se to dead with bad contact information and the lead will then be removed from the default view.


FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the p…

Lead Printing: FireUps Local Online Marketing

Printing:

Some of you still love your paper system... That's Great! We have added the ablilty to print out a lead sheet directly from the system detailing the customer name contact information as well as any details concerning the source so of the lead.

This sheet may then be used to start the customer folder as you build all of the nessesary contracts and other paper work associated to a job.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marbl…

Lead Tracking Calendar View

The lead Tracking calendar view provides you with a view of the leads enteing the system over the calendar day. This view is interesting in managing the work flow and allows for the reporting of appointments set on the lead.

The calendar reflects new business for that day as well as any estimates installations or templates that you may have scheduled.

The status of the variosu leads also shows the movement of a lead through the system keeping track of active closed and contracted accounts clearly in this view.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure yo…

Lead Tracking: FireUps.com Local Online Marketing

Lead Tracking

FireUps Provides a Lead Tracking Solution for free to our customers. This lead tracking system has many features that provide the Granite Fabricator shop with information that it needs to manage effectively not only the leads but also provide insight into effectiveness of the team, closing ratios, and effectiveness of lead sources verse one another.

The lead tracking system is available 24x7 365 for you to manage your business flow. New features are added and upgrades are added regularly. This tool is also used by our staff to track the effectiveness of the campaigns and to ensure that we are reaching the goals set by management.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase…