Showing posts from January, 2015

FireUps Helps Granite Shops Turn Website Visits into Paying Customers

Joel Davis  Special Contributor Granite shops waiting for their sales to catch fire can get some expert help in igniting customer interest with FireUps internet marketing services. Paul Gallagher, owner of FireUps, has been guiding granite businesses in the development of high-return internet marketing strategies since 2009. “What I do is get them started with going directly after the consumer with a pay per click advertising budget and construct a website for them, or use one of my existing brands,” he said. Gallagher now represents about 25 clients all over the U.S. Many of their referrals are generated through his corporate website, , which provides customized information about each of his clients in their own local markets. “Based on the local IP address of the visitor to the website, the content of that website is changed to represent them in the local area,” he said. This is just the beginning, though. Gallagher’s efforts don’t stop with givi