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Showing posts from 2010

You Cannot Measure What You Do Not Track

When someone says to you "I saw you in the local newspaper, hows that working for you?" or "I saw your website, hows that working for you?" Do you feel like you really know the answer? can you say at any given moment how effective that source is for driving new business?

The key to measuring performance and ensuring success with your local online marketing campaign is to measure where your customers are coming from. We provide a system for tracking your advertising sources to truely measure the success of every dollar spent.

We use online website analytics to track the effectiveness of your website and we use a masking phone number to capture the caller details to enable tracking of your advertising sources. You can use our system to track which jobs turn into sales and track back to the source to then calculate what we call a CPI or CPS Cost per Install or Cost Per Sale.

If you would like to know more about how to implement a proper tracking system so that you can st…

How does your site look?

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Google just added a feature that shows a preview of the page right in the results. No longer can you rely on the crafty meta tags and page text to get you high rankings.. you also now have to be sure that your design is clean and presents well for your market space or they will not even click.

This feature is located next to the title of each result. I have also noticed that it has not currently been deployed to every google server so not all of us see this yet.


This goes to show that add some design to your pages will help to entice the use to visit your page.

Its nice too how these new features this and the Google PLaces integration over lay the paid content. I think this is a bit short sided since this is what generates revenue for google

Google just changed the game for Local Search

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Google changed how they show local search results. By putting in your area of service and state
name the first page of Google is now transformed into Google places market place. Now all that organic search marketing you've been working on just took a back seat.


If you are not on the first page for the map section for the granite countertops market we can help. We have the ability not not only boost your local listing but we can drive new business to your store in just a few short days.

Our approach is different in that we take a holistic approach to your online marketing efforts. we track the overall effectiveness of the campaign and we ensure through communication with your team that we drive results.

contact us today for a free consultation. www.fireups.com 603-617-3877

Granite Marketing Plan

Developing a marketing plan is a major step in starting a countertop business as well as taking your fabrication business to the next level. In this article we will look at parts of a granite marketing strategy that will help you to implement your strategy.

How many installs do you want?
If you know how much business you want this is the first step. By defining the amount of business you are looking to gain you now have a touch stone to measure success. We then attribute the cost associated to generating this business based on general market intelligence and we are then able to project your return on investment.

How many installs can your current infrastructure handle?
Are you the one man shop, sales team with install crew and fabrication crew or are you bigger than this? If you can project out where problems begin with too much business you will have a realistic view of the top line for cost to do more business. To much business is measured by a decrease in quality of service, and reduct…

5 Keys to Local Online Marketing

Small Business Online Marketing System

Online Marketing should be the first channel a small business or a new business Looks at. You can gain instant understanding of your market. Triggers that drive sales. You can learn price point and values of your customers in just a few weeks. Then apply this knowledge to your traditional marketing materials to solidify your brand strategy. These next 5 keys define how we impliment, execute, monitor and maintain your online strategy:
Define your Value Proposition.
What sets you apart from your competion. Use this to leverage your offer and drive new customers to your sales pipeline. Market your best value clearly and straight forward. Avoid the bait and switch and be clear on what is included in the offer. (In this economy marketing price over value is the first step, customer loyalty has taken a back seat to saving a dime)Make sure website communicates the same way your sales force does.
You have spent countless hours training and selling and you kn…