How does your site look?
Google just added a feature that shows a preview of the page right in the results. No longer can you rely on the crafty meta tags and page text to get you high rankings.. you also now have to be sure that your design is clean and presents well for your market space or they will not even click. This feature is located next to the title of each result. I have also noticed that it has not currently been deployed to every google server so not all of us see this yet. This goes to show that add some design to your pages will help to entice the use to visit your page. Its nice too how these new features this and the Google PLaces integration over lay the paid content. I think this is a bit short sided since this is what generates revenue for google