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Showing posts from May, 2018

Summer Seasonal changes, the retail customer, sales planning

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Every year at the same times the retail customer activity is the same. 
During the transition into summer and memorial day weekend expect customers to be more "tire kicking" They are still interested in doing the countertops but they are distracted by other seasonal expenses. 
Some examples of these distractions:
Outdoor clean up, gardening and plantingTravel plans to friends and relativesOpening the poolOpening camps and cottagesPrepping the boat for the summer seasonSchool transitions Graduationsetc. These activities distract from the focus of the kitchen remodel, planning activities and can take the consumers attention and expendable income away from the kitchen remodel. 
During these times of slow down before and after we typically see things picking up. 
You have a couple choice based on your own planning: Increase your exposure to maintain sales flowStay where you are to ride things out through the ups and downsIncrease the perceived value for the customers to attract cus…