Tuesday, August 16, 2016

Important Notice - STATUS Update.

On Tuesday afternoon 2pm EST we started to see some performance hits to one of our web servers. We consulted with our IT team and are implementing a new firewall to protect the webserver from DOS "Denial of Service" attacks. A DOS attack is designed to disable a server from function properly.

The issue is currently being address with minimal down time.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

Wednesday, May 4, 2016

Quartz countertops are making a move - or are they


So one way that I gauge my research is on consumer search trends. This is a way that we can see what customers are looking for and buying or reasearching nationally. The link below shows us Granite vs quartz vs silestone vs concrete as far as search volume on google. I see an increase in quartz countertops Searches in the past 2 years. Granite search volume has remain steady for the past 7 years.

In early 2000 silestone made a big branding push that you can see did not have the staying power. It looks like consumers moved to granite very quickly since 2007.

I think the reason that quartz countertops are starting to see more search volume is that the market is becoming flooded with imitation quartz countertops at very inexpensive prices.

These materials do not have the same properties of the leading US brands and the consumer is really paying the price because they don't know how to tell the difference.


check out this link for countertop search trends

Granite vs quartz vs silestone vs concrete

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow, partner with FireUps® TODAY! 603 617 3877

Fireups Launching Marketing Automation in the Spark Lead Management platform

We are in the testing phase of our marketing automation platform.

Some leads are not created equal. We are adding the option to automate response to your leads. You simply create a standard response to an internet lead and the system does the rest. Drive the customer through the business process that works best for you!

Example:

  1. Web lead hits the system for an instant estimate
  2. The system sends the customer the estimate details.
  3. Setup Automated emails
    1. Build an email that is sent out 24 hours later inviting them to call you.
    2. Send out the current offers email 3 days later - Don't miss these specials
    3. Send out the instant discount 6 days later offering free sealing with purchase.
    4. Automate the current specials email to go out every 30 days.
  4. With this kind of correspondence automated for you if the customer sis ready to buy and the email was valid they will see your call to action.
  5. The customer may opt out at any time and this action will dead the lead in the system for you.

Basically you will be able to automate your email responses from the platform based on a few parameters. The messages can have dynamic content pulling from the current offers and instant discounts to entice action.

These new features are free to our customers.

Contact me if you would like assistance setting up your first set of automated message content and rules.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow, partner with FireUps® TODAY! 603 617 3877

Tuesday, March 22, 2016

Online Estimating tool

Click the Link Below to use the estimating tool.

https://docs.google.com/spreadsheets/d/1Dk0hp4b6nzJxJ5FHheBJGX8TGhe0GFmHeGs2KKHzKks/edit?usp=sharing



Once it is open you can make a copy of it and use it for your next job.

This Estimating sheet is designed to help you quickly estimate any job and will calculate square footage for you based on the measurement that you enter.

This tool is designed for the average kitchen. Most larger jobs will need to modify this format but I was trying to keep it on one page.

Then you can link to the file from the spark lead management system.

Set the permissions on the estimate file.
or Create a folder with your teams access permissions and add the estimate to that folder
Grab the Share link and add it to the notes field in spark.


FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow, partner with FireUps® TODAY! 603 617 3877

Wednesday, December 16, 2015

Call Tracking with recording has been added

Spark Now is able to record phone calls.

This call recording feature is available on request.

Call recording of your leads helps to maintain quality. Its useful if you have sales staff answering calls. You are able to review how your staff handles inbound calls and recall conversations with past leads. This data is useful for quality assurance and training new staff members as well as increasing quality of existing staff.

All calls from the prior day are processed into your account where you can review filter and add notes to all previous calls.

This feature requires that you phone line notify inbound calls of the fact that you will be recording to the calls.

When enabled your Spark interface will have a new icon
Integration
This icon launches the recording interface for review of your lead recordings.





While listening to the leads you are able to view the lead details and add notes to the lead etc.

For multiple locations each lead is tagged with the location that the call went to as well as the phone number of the customer and name.

Filters are available so that you can filter by store/rep customer name and notes.

Recordings are available for 3 months before they are removed from the system.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow, partner with FireUps® TODAY! 603 617 3877

Friday, June 26, 2015

Yahoo Google Ad Integration

We are now seeing traffic from yahoo on our granite countertops campaigns.

Yahoo and google have entered into an agreement where our ads will appear on relevant searches in yahoo as well. This is a good thing as it increases our coverage and exposure across search. I have already seen many leads coming from this new yahoo search exposure but I continue to monitor this new traffic.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow, partner with FireUps® TODAY! 603 617 3877

Thursday, June 25, 2015

Now We have SMS Leads = Instant Communication with the customer.

We have added SMS leads to the service. This does need to be setup. Contact me if you want to enable this feature:


Because the customer will be contacting you through the Call tracking number you will receive a special message in your text. This will enable you to start a direct conversation with the customer.

at the bottom of the original message from the customer is a link SMS: and the customers number click that to create a direct conversation with them.

If you reply to the original email you will just get your message back.



FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
 FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow, partner with FireUps® TODAY! 603 617 3877

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