Call today for a free Market Evaluation 877 877 1916

Tuesday, November 27, 2018

Inventory Management Module relaunched.

We have revisited the inventory management solution.


Managing inventory seams to be a bit of a struggle for many shops and making this content available online also has its issues.

Current partners : Contact us for a tutorial. 



With the spark Lead management system we take the sting out of managing the public facing inventory management.

We then can customize the presentation layer for various needs.

if you would like to manage remnant inventory we can build the display for that.

if you would like to list in stock slabs and manage the quantities it can do that.

With some basic setup details we can have you up and running in no time and provide your staff with the ability to manage and track the inventory.

This application is responsive to all internet enable devices.

administration: 


Front end User Interface:



Demo
https://www.granitemakeover.com/apps/inventory/?mkt=Concord&format=yes&pbg=lightgrey&bg=white&txt=black

If you would like to know more please call 877 877 196 or to start the setup and a free trial of the inventory manager click the link below.

https://www.fireups.com/newaccount.asp?service=inventorymanager

Launched 2.0 of the inventory management system. easy access to manage inventory though the spark Lead management system. Control your onsite inventory easily. Contact Us for a demo. UI is easily customizable. Responsive to mobile 7 online devices.


FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Actionable opportunities for the spark lead manager

New Actionable opportunities for the spark lead manager


For those of you that are avid users of the spark system. we have added a new feature that puts some logic around the various statuses that you can set for your leads. the system alerts you of potential opportunities to move the customers through the buying process and keeps you on top of customers that could fall through the cracks.

This is only suggested activity and is not required but could add value and increase sales when following these suggestions.

The spark system is a lead management system more than a CRM. Sometimes these terms are intermingled. this tool is primarily designed to capture lead details and report on marketing activities. We have added feature to the lead manager to help sales people move the lead through a process defined by your team.

The main theory behind these opportunities is 

 - that a lead in the NEW status older than 2 days could be a lost opportunity. 

 - that a lead in the ACTIVE status older than 15 days could be a lost opportunity. 

 - that a lead in the PENDING status older than 30 days could be a lost opportunity. 

by reviewing the notes, contacting the customer and updating the status of these leads you can clear the opportunity board and not loose and opportunity to Sell More Countertop!

Most leads should move to in-process which means they are buying countertops from you!!!


Management now can see where the team can be more active and ensure that we are connecting with customers.


FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Wednesday, November 7, 2018

Cambria and Chinese Quartz imports

Recently, Stone World published a report about the Office of the U.S. Trade Representative releasing a list of approximately $200 billion worth of Chinese imports that will be subject to additional tariffs, including quartz and a range of natural stone products. Effective September 24, 2018, the additional tariffs were set at 10% and starting January 1, 2019 they will increase to 25%.

Cambria has come out with a press release titled, “Duties on imported quartz surface products may apply to shipments from as early as June 2018.” The release states: “Today, Cambria filed critical circumstances allegations with the Department of Commerce (“Commerce”) and the International Trade Commission (“ITC”) to stop the surge of Chinese quartz surface products imports into the United States following Cambria’s April 2018 filing of antidumping (“AD”) and countervailing (“CVD”) duty petitions.” 
Imports of quartz surface products from China increased by 81% after Cambria filed its petitions at Commerce and ITC, greatly exceeding Commerce’s 15% threshold for supporting a finding of critical circumstances. Both Commerce and the ITC must make affirmative findings of critical circumstances for AD/CVD duties to be applied retroactively.  
This news closely follows Commerce’s announcement that preliminary countervailing duties ranging from 34.38% to 178.45% would be imposed on quartz surface products from China. Commerce’s preliminary determination for the antidumping investigation and announcement of additional antidumping duties are due in November 2018.
An affirmative critical circumstances determination would apply the 34.38% to 178.45% countervailing duties to imports that entered the U.S. on or after June 23, 2018.  If Commerce makes a preliminary antidumping determination, preliminary antidumping duties would be additionally due on imports that entered the U.S. on or after approximately August 15, 2018. These rates are in addition to the Section 301 tariffs announced by the U.S., which took effect on September 24, 2018.
"Cambria is taking this action to stop China’s illegal attempts to flood the market before the imposition of antidumping and countervailing duty orders,” said Marty Davis, president and CEO of Cambria. “Chinese producers and U.S. importers are on notice – substantial duties may be required for any quartz imports since June 2018. We at Cambria and our partners in the industry will continue to stand together to fight back against the illegal efforts to use unfair and unlawful trade practices to exploit the U.S. market.”
Cambria’s petitions allege that the increase in Chinese imports has injured the domestic industry and threatens further damage if duties to offset China’s unfair trade practices are not imposed. Commerce is scheduled to issue preliminary antidumping determinations in November 2018. If both Commerce and the ITC both make final affirmative determinations in their investigations, final duties could be imposed in May or June 2019.
In response to the recent decision by the U.S. Trade Representative, Stone World reached out to Rupesh Shah of MSI for comments on the ruling.
SW: Talk a bit about the results.
RS: MSI has been planning carefully for several months to continue to meet the needs of its valued U.S. customers, notwithstanding both the Section 301 tariff (currently 10% ad valorem) and the antidumping and countervailing investigations on imported quartz surface products from China. I am very concerned, however, about what these border taxes will mean for others in the industry, particularly U.S. fabricators who contribute thousands of jobs, millions of dollars in annual capital investments and hundreds of millions of dollars in annual revenue to the U.S. manufacturing economy.
SW: How do you/MSI feel about the results?
RS: On the Section 301 tariffs, like a host of other industries, it is very challenging because we are caught up in a much larger trade conflict between the USA and China. The outcomes thus were not a real surprise. On the dumping and subsidy case brought by Cambria, the outcomes to date – though disappointing – are also not a surprise. In this Administration, it is exceedingly rare for the U.S. Department of Commerce not to find dumping and subsidization, particularly if the case involves imports from China. I think the success rate for a Petitioner like Cambria before Commerce is in excess of 95%.
SW: How do you and your company plan on moving forward from this?
RS: We are going to fight Cambria’s claims at the ITC, which will decide next year whether imports are causing material injury to the domestic industry producing quartz surface products. The ITC is an independent body that will examine the facts very closely and listen to the views of both sides. The ITC tends to make balanced decisions, and recently ruled against petitioners (such as Cambria) in investigations involving aircraft, car parts, and silicon metal. We think that the facts will bear out that Cambria is doing well and is not being hurt by imports from China. It is clear that Chinese imports don’t compete with Cambria’s products. It is also clear that quartz prices are rising, and that Cambria is making money hand over fist. These are the type of facts that the ITC will scrutinize carefully before making its final injury determination.
SW: How will it affect fabricators?
RS: First, this is going to negatively affect fabricators’ businesses almost immediately. As we all know, fabricators sign contracts with builders and other customers where you can’t simply change the price overnight. While we still await the Anti-Dumping duty, a combination of section 301 and the Countervailing Duty is already above 40%. Fabricators are going to get hit by a combination of reduced demand related to price increases combined with short-term losses where they are not able to increase price immediately. Certain channels such as multi-tenant, builders and entry-level residential remodeling will simply be forced to stop using quartz and move to less labor intensive product categories, ultimately negatively affecting U.S. manufacturing jobs.

Second, and just as significant, is that fabricators are going to have to reduce their choices to their customers as quartz sourced from China becomes economically unpractical. Today, Chinese quartz represents approximately 50% of the market. The factories in China were innovators in many different types of quartz looks, including the most popular looks in the market today such as Carrara, Calacatta and other white marble quartz looks. For many of these colors, there is simply no alternative today from other factories around the world, and for some colors, where there is capacity, there is not enough capacity to meet existing demand. 
Finally, fabricators should know that Cambria is looking to impose these border taxes retroactively on their imports. This could mean that all imports of Chinese quartz that entered the U.S. after the middle of June 2018 will become dramatically more expensive after-the-fact. If Cambria is successful with their desire to impose these taxes retroactively, there are hundreds of fabricators who will get hit with additional duties in the tens, if not hundreds of thousands of dollars. As we know, this could cause severe financial harm to many in the industry. Keep in mind, Cambria is also in the fabrication business and competes with fabricators in many markets across the U.S.
SW: Anything else you want to add that you think is important for fabricators to know?
RS: Cambria has structured its case to try to exclude the fabricators from the ITC injury proceeding. Cambria wants the U.S. Government only to consider its perspective, to the detriment of all others in the industry. That is why Cambria has been unfairly denigrating the fabrication industry during this proceeding. This is a direct quote from Cambria about the fabricators’ role in the industry – fabricators are “operations out of small spaces such as garages with only a couple of employees, a saw and a hand-router.” We know that is not true. In fact, we believe fabricators invest more in capital and machinery per square foot of output and add more value per square foot of installed countertop than is added in the portion of manufacturing of converting quartz sand into slabs. Fabricators account for tens of thousands of U.S. manufacturing jobs compared to just a few hundred manufacturing jobs at Cambria. The fabricators should reach out to the U.S. International Trade Commission as soon as possible in order to let their voices be heard. We need the fabricators to make this point to the U.S. Government, and we need them to do it now.  The best way to do that is to reach out to the Investigators at the ITC in charge of this case. You can find their contact information at https://www.usitc.gov/investigations/701731/2018/quartz_surface_products_china/preliminary.htm.
src: https://www.stoneworld.com/articles/90406-tariffs-and-the-fabricator-a-discussion-with-rupesh-shah-of-msi


FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Monday, May 21, 2018

Summer Seasonal changes, the retail customer, sales planning

Every year at the same times the retail customer activity is the same. 


During the transition into summer and memorial day weekend expect customers to be more "tire kicking" They are still interested in doing the countertops but they are distracted by other seasonal expenses. 


Some examples of these distractions:
  • Outdoor clean up, gardening and planting
  • Travel plans to friends and relatives
  • Opening the pool
  • Opening camps and cottages
  • Prepping the boat for the summer season
  • School transitions 
  • Graduations
  • etc.
These activities distract from the focus of the kitchen remodel, planning activities and can take the consumers attention and expendable income away from the kitchen remodel. 

During these times of slow down before and after we typically see things picking up. 

You have a couple choice based on your own planning:
  • Increase your exposure to maintain sales flow
  • Stay where you are to ride things out through the ups and downs
  • Increase the perceived value for the customers to attract customers that are in market. 
To combat this we have a couple techniques.. these techniques help to create a sense of NOW is the time to do this.  Contact Us for details. 877 877 1916

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Wednesday, April 11, 2018

Unplanned outage - Update: 4/9/2018

Due to a network related issue with the hosting servers we were affected for a period of 2 hours Monday afternoon. After 1 hour all campaigns are paused and then resumed within 30 minutes of the network issue being addressed. We were in communication with the hosting facility and were able to keep downtime to a minimum.

This outage affected routing of website traffic as well as email traffic as computers were not able to route to our DNS servers which essential relay traffic to the appropriate website or email server.

This issue was up stream from our servers so we had to wait for them to resolve the issue.

Network interruptions are not common but can happen on occasion. For the last 5 years we have seen less than 48 hours of down time.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Tuesday, August 1, 2017

New Application Release Beta - Stone Color Search

Stone color search

While I was doing my own personal search for stone. I found it hard to visualize a stone based on certain applications. Based on this experience I produced an application designed to help the consumer with the colors selection process.

http://www.granitemakeover.com/countertopcolors/


Search -

This application works form all the defined colors that you provided with the original setup. This helps to move people into he specific colors you want to sell.

Image Display -

The images displayed are images swatches large and small kitchen bathroom other slabs and large swatch views. This is where this application picks up where all others leave off. Seeing the stone in various applications and sizes will help visitors narrow down color options and shorten times to receive deposits.

Favorites -

Visitors to the app can build a collection of favorite colors by hitting the big green + icon on the colors they like

Save & Share -
Visitors to the application can share and save colors by using the various icons on the share page. This is a collection of colors that the visitors has narrowed down.

Contact Form
Finally the visitor to the application can complete the contact form and this data collected will be sent to you directly from the application.

http://www.granitemakeover.com/countertopcolors/

If you would like to add this feature to your social media or other website please contact me.


FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Thursday, March 23, 2017

All Used Stone Equipment

New Partner Announcement.



All Used Stone Equipment

All Used Stone Equipment

We are your #1 source for Used Stone Equipment. Contact Us today for your Stone Equipment Needs. The Source for Used Stone Equipment from all over the US

Categories

About All Used Stone Equipmentall-used-stone-equipment-logo

All to often we see used stone equipment that has been phased out of a current custom stone operation. This equipment is taking up valuable space in the shop and is losing value. Many fabricators are looking for this equipment to grow.
All used stone equipment was born out of creating a used stone equipment market place where we market and help custom fabricators find the used equipment they need as well as help shops free up space for new equipment and more production space.
We provide one of the best ways to list your used stone equipment online. We are creating the premier place online to locate “new 2 you” used stone equipment. With over 30 years of industry experience we help the customer stone fabricator buy and sell used stone equipment through out the US.


We service all of the lower 48 States




FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

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