The Granite Game is Changing
I hear it all the time, people complaining about business being slow. The world is changing. The way people shop is changing. the way customers research products is changing, the economy is changing... You can either change with it or go out of business. We at fireUps focus on specific niche industries but the customer is the same. To go after the internet marketing customer, you have to get out in front of the customer with your best price first. Then attack them with value and a website that clearly focuses on what the consumer is looking for. You need to understand what the values of the customer is and where that customer is in the buying cycle. In the Granite Countertop Marketing space the online customer has a quote in hand.. They don't like the price they in hand and are looking for options. That's where I attack. Can you beat the price? Can you beat the install time line. can you put together a better service? All are potential competitive advantages. If y