I think that the power of PPC advertising is in the delivery of the message. I have dominated local online markets for clients and still to this day without the PPC campaign the amount of customers would shrink quickly. the customer that comes from ORganic has a higher bounce rate and typically a shorter time on site than the customer that is shopping the promotions in the adwords campaigns. I even find that when I shop that the PPC ads are more relevant than the search results when it comes to the targeting. They also get straight to the point which I like as well.
Organic is validation as well when you scan the page.. if you are in paid placement in the organic results and in the google places for local search you are 30 Times more likely to put that person on your website.
So here is the tips:
- Start with Paid
- Make some sales
- great your Google places account and link to it ;)
- and invest in organic and local listing.
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FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
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