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Showing posts from June, 2011

Granite Markeitng Adwords Success Tip # 3

Adwords Success Tip # 3:
Look at it this way. If you are spending $2000/month on your Adwords campaign and you are generating 5 sales/installs a month your cost per install (CPI) is $400. That’s pretty expensive. I would look at your websites stickiness. Look at pages per visit and your bounce rate as indicators of the quality of 1) Your website to communicate the quality and value of your business and 2) The quality of the traffic you are driving to your site. With that same budget you could work with FireUps and we would be looking at 10-14 installs on the same budget and you went from $10,000 in est. revenue to $20,000 in est. revenue with the exact same budget.

My team will do this for you. We will ensure your success by making your phone ring. We watch all the numbers and ensure that your campaign and your website are performing. If you can close we are in business. We track every phone call and every form submission with our online lead management solution Spark so you know your R…

Granite Marketing Adwords Success Tip # 2:

Adwords Success Tip # 2:
Look at your keywords in your campaign and remove/pause any keywords that the click through rate is less than 1%. These are your anchors and they are keeping you from success. The key to being successful with Adwords is you need to understand that your goal is to make Google as much money as possible. Seams kind of messed up right. Well think about it for a minute the only way that you can maintain top spot is to be the top performer. If you don’t make them the most money you will not stay in this place. The company that does make them the most money will take your place. Does that mean that you must pay the most for the click? NOT AT ALL. It means that you have to convert better and have a bid high enough that they make more money from you than the others.. it’s that simple. Now tie that to …are you able to track and ensure that your phone is ringing and that you are closing deals to ensure that you are making money too… because isn’t that the point?



So the key…

Granite Marketing Adwords Success Tip # 1

Adwords Success Tip # 1: We all know that the key to Google is to be on page one. If you are not on page one you might as well not be online at all. I want to put you in top 3 and keep you their! The trick to Adwords is to maintain a click through rate high enough to earn you consistent top 3 placements. But this cost money and time, so you need to be converting on the other side and constantly monitoring your position and the competition. In order to convert, your website must have some specific factors and if they are missing you will see this reflected with a “low pages per visit” (under 3) and a high bounce rate (over 50%). Are you looking at your website performance?

My team will do this for you. We will ensure your success by making your phone ring. We watch all the numbers and ensure that your campaign and your website are performing. If you can close we are in business. We track every phone call and every form submission with our online lead management solution Spark so you kno…