During the holidays the retail customers expendable income points more towards holiday spending and travel expenses. They also are in the home and kitchen more and tend not to disturb this space. This shrinks the market and the available audience to market too. The best ways to combat this is with increased perceived value, budget, and efficiency in the sales process.
1. Work only on Qualified Opportunities – most sales executives work on unqualified sales opportunities because they do not have enough qualified sales opportunities..
Field new leads but focus on customers that are engaged, that are moving through the sales process faster. Ensure that these customers have more of your attention.
2. Accelerate Your Sales Process with Your Website – a buyer-driven website should guide every prospect through the buying process, educate and create preference for your solution and services.
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