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Thursday, October 13, 2016

Combat Slowing Retail Sales during the holidays and this election year

Every year the retail customer is distracted from kitchen remodeling with black Friday spending, the holiday season activities' and travel. When this happens the market for custom countertops shrinks from the retail perspective.. Less customer interest drives up competition and increases costs associated to acquiring new customers.

We are also being hit a little early with this election year and the consumer unrest that seems to accompany election years.

We have the strategies to help you keep the saws moving and the cash flowing.

How we combat seasonal slowdowns and election year uneasiness and increase opportunities for sales:

- Increase the perceived value (change the offer to be more enticing to increase leads and closing ratio from available customers)

- Increase the budget to increase your exposure (Current target market we are exposed to 30% of what is available)

                - Increase target areas (you do this after we reach near 100% of the current target market)

We are also approaching the holiday season so it’s a good time to make this adjustment.

Once we reach November 15th there are less retail customers in market so we can be more aggressive as illustrated above.
 
You can keep everything the same as it is now but you will see this kind of variations in activity.



(This chart illustrates interest in the targeted search term nationally for the past 5 years. As you can see every year is the same.. as we approach the holidays retail customer interest in countertops reduces due to holiday spending and the tendency to not want to interrupt holiday events. Compound that with consumer unrest about this election and we are seeing less retail activity this election year. You can also see that interest grows in January through April.)

During the election of 2012 the holiday drop started to happened on September 23rd 2012 vs November 15th every other year.. This year we started to see this drop around September 11th and the data is only available through October 9th 2016.

We can adjust for these things and increase opportunities for you the ways that I have indicated above.



Call me if you have any questions. 877 877 1916




FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

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