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Monday, May 21, 2018

Summer Seasonal changes, the retail customer, sales planning

Every year at the same times the retail customer activity is the same. 


During the transition into summer and memorial day weekend expect customers to be more "tire kicking" They are still interested in doing the countertops but they are distracted by other seasonal expenses. 


Some examples of these distractions:
  • Outdoor clean up, gardening and planting
  • Travel plans to friends and relatives
  • Opening the pool
  • Opening camps and cottages
  • Prepping the boat for the summer season
  • School transitions 
  • Graduations
  • etc.
These activities distract from the focus of the kitchen remodel, planning activities and can take the consumers attention and expendable income away from the kitchen remodel. 

During these times of slow down before and after we typically see things picking up. 

You have a couple choice based on your own planning:
  • Increase your exposure to maintain sales flow
  • Stay where you are to ride things out through the ups and downs
  • Increase the perceived value for the customers to attract customers that are in market. 
To combat this we have a couple techniques.. these techniques help to create a sense of NOW is the time to do this.  Contact Us for details. 877 877 1916

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

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