Granite
Countertops Marketing Granite
Marketing
Granite Countertops Marketing StrategyThe market for countertops
has changed and it has changed very fast due primarily to the reduction in
available work. We the sharp decline in new construction, the availability of
diverse and green products as well as an influx of fabricators it’s not good
enough that your fathers father started your business and you do really good
work. People on all level of the income scale are pinching pennies and ensuring
that the dollar goes just a little bit further.
Granite is still and will
remain as the top product selected for countertops due to the qualities
inherent in the product and the unique sense of individualism that comes with
it. Our fight is not really with the other products in the space. It is with each other and people moving into
our territory and creates these price wars.
In this article I will talk
about how we can compete and how we will maintain a level of business that you
control. That…
