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Thursday, November 17, 2016

Planning ahead - managing the retail countertop customer


“Planning ahead”

Fact: Less retail customers are in market around the holidays for kitchen remodeling activities.




The best way to manage your business during this time is to be prepared. By changing your position in market with us we can keep your saws moving. Adjust your budget and strategy during this time can keep your business in the black. Also being ready for when the retail market bounces back in january


Push harder with more budget
– more budget means more exposure and more opportunity to sell to those that are still in market
Increase perceived value – better deals

-          add incentives to sweeten the deal an increase sales - Attempt to maintain margin but know that good times are right around the corner.

We can “stay the course” on budget and offers all stay the same.
- depending on your positioning you will see a drop in opportunities if you change nothing. re posititioning for the holidays can help you manage this affect. Or simply prepare for the slow down and be ready for January on sales and late January production spike.



Jan, Feb,March, April is where we can do some real volume. These are the months with the most people researching countertops online.

Call me to discuss your plan 877 877 1916




It’s all about what you want to do and how you want to manger your business through the holidays.
FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

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