Wednesday, May 4, 2016
Quartz countertops are making a move - or are they
So one way that I gauge my research is on consumer search trends. This is a way that we can see what customers are looking for and buying or reasearching nationally. The link below shows us Granite vs quartz vs silestone vs concrete as far as search volume on google. I see an increase in quartz countertops Searches in the past 2 years. Granite search volume has remain steady for the past 7 years.
In early 2000 silestone made a big branding push that you can see did not have the staying power. It looks like consumers moved to granite very quickly since 2007.
I think the reason that quartz countertops are starting to see more search volume is that the market is becoming flooded with imitation quartz countertops at very inexpensive prices.
These materials do not have the same properties of the leading US brands and the consumer is really paying the price because they don't know how to tell the difference.
check out this link for countertop search trends
Granite vs quartz vs silestone vs concrete
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