Granite Countertops Marketing Granite Marketing Granite Countertops Marketing Strategy The market for countertops has changed and it has changed very fast due primarily to the reduction in available work. We the sharp decline in new construction, the availability of diverse and green products as well as an influx of fabricators it’s not good enough that your fathers father started your business and you do really good work. People on all level of the income scale are pinching pennies and ensuring that the dollar goes just a little bit further. Granite is still and will remain as the top product selected for countertops due to the qualities inherent in the product and the unique sense of individualism that comes with it. Our fight is not really with the other products in the space. It is with each other and people moving into our territory and creates these price wars. In this article I will talk about how we can compete and how we will maintain a level of busin
