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Granite Countertops Marketing StrategyThe market for countertops
has changed and it has changed very fast due primarily to the reduction in
available work. We the sharp decline in new construction, the availability of
diverse and green products as well as an influx of fabricators it’s not good
enough that your fathers father started your business and you do really good
work. People on all level of the income scale are pinching pennies and ensuring
that the dollar goes just a little bit further. Granite is still and will
remain as the top product selected for countertops due to the qualities
inherent in the product and the unique sense of individualism that comes with
it. Our fight is not really with the other products in the space. It is with each other and people moving into
our territory and creates these price wars. In this article I will talk
about how we can compete and how we will maintain a level of business that you
New Actionable opportunities for the spark lead manager
For those of you that are avid users of the spark system. we have added a new feature that puts some logic around the various statuses that you can set for your leads. the system alerts you of potential opportunities to move the customers through the buying process and keeps you on top of customers that could fall through the cracks.
This is only suggested activity and is not required but could add value and increase sales when following these suggestions.
The spark system is a lead management system more than a CRM. Sometimes these terms are intermingled. this tool is primarily designed to capture lead details and report on marketing activities. We have added feature to the lead manager to help sales people move the lead through a process defined by your team.
The main theory behind these opportunities is
- that a lead in the NEW status older than 2 days could be a lost opportunity. - that a lead in the ACTIVE status older t…
Every year at the same times the retail customer activity is the same.
During the transition into summer and memorial day weekend expect customers to be more "tire kicking" They are still interested in doing the countertops but they are distracted by other seasonal expenses. Some examples of these distractions: Outdoor clean up, gardening and plantingTravel plans to friends and relativesOpening the poolOpening camps and cottagesPrepping the boat for the summer seasonSchool transitions Graduationsetc.
These activities distract from the focus of the kitchen remodel, planning activities and can take the consumers attention and expendable income away from the kitchen remodel.
During these times of slow down before and after we typically see things picking up. You have a couple choice based on your own planning: Increase your exposure to maintain sales flowStay where you are to ride things out through the ups and downsIncrease the perceived value for the customers to attract cus…