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Granite Countertops Marketing Granite Marketing Granite Countertops Marketing Strategy The market for countertops has changed and it has changed very fast due primarily to the reduction in available work. We the sharp decline in new construction, the availability of diverse and green products as well as an influx of fabricators it’s not good enough that your fathers father started your business and you do really good work. People on all level of the income scale are pinching pennies and ensuring that the dollar goes just a little bit further. Granite is still and will remain as the top product selected for countertops due to the qualities inherent in the product and the unique sense of individualism that comes with it. Our fight is not really with the other products in the space. It is with each other and people moving into our territory and creates these price wars. In this article I will talk about how we can compete and how we will maintain a level of busin
Recently, Stone World published a report about the Office of the U.S. Trade Representative releasing a list of approximately $200 billion worth of Chinese imports that will be subject to additional tariffs, including quartz and a range of natural stone products. Effective September 24, 2018, the additional tariffs were set at 10% and starting January 1, 2019 they will increase to 25%. Cambria has come out with a press release titled, “Duties on imported quartz surface products may apply to shipments from as early as June 2018.” The release states: “Today, Cambria filed critical circumstances allegations with the Department of Commerce (“Commerce”) and the International Trade Commission (“ITC”) to stop the surge of Chinese quartz surface products imports into the United States following Cambria’s April 2018 filing of antidumping (“AD”) and countervailing (“CVD”) duty petitions.” Imports of quartz surface products from China increased by 81% after Cambria filed its petitions