FireUps® Online Marketing

New Instant Estimator Style Added

2012-01-19T16:46:00.000-08:00

New Feature Added to support 3 sided Islands. One of our customers Notes that many islands have this design so we respond with an update to our countertop estimator service to support this island Style.

Instant Granite Countertop Estimate is a great way to estimate the Sale Price of granite Countertops. The estimator is a great tool for both the customer and for the fabricator because is brings them closer to the sale by edgucating the customer on the costs as well as the fact that each install is unique and contacting a profession will be required for an actual estimate for granite countertops

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY! 603 617 3877

Instant Mobile Granite Websites

2012-01-19T11:40:00.000-08:00

When you Sign up with GraniteMakeover.com Lead Program and mark your local territory the website containing your information is immediately available through the mobile version of the website. This mobile site is designed specifically for smartphone devices and the mobile internet.

You dont have to manage or even pay for multiple websites when our sites immediately provide the best of both worlds. We provide the best user experience for all device types. When a customer hits the home page of the website on a mobilde device they are immediatly shown the mobile version.

partner with FireUps® TODAY!603 617 3877

Granite Marketing Taking hold

2011-12-28T07:08:00.000-08:00

With our new program we have launched in a couple new markets.

We have also started to launch mini sites for granite marketing that focus on localized search and penetrate the local market quickly.

http://orangecountyca.granite-countertops.us/

http://atlantageorgia.granite-countertops.us/

http://sanantonio.granite-countertops.us/

http://nh.granite-countertops.us/

http://missouri.granite-countertops.us/

http://mississippi.granite-countertops.us/

these are just some of the local market sites.

If you would like to get your local market website today contact us and we will be happy to assist you.

Our websites are designed to produce results. Every action is tracked and monitored so you know what your ROI is in real-time with our services.

Start Selling More Stone Tomorrow! www.fireups.com

partner with FireUps® TODAY!603 617 3877

Granite makeover affiliate program launch

2011-12-04T07:55:00.000-08:00

Check out the new affiliate program on granite makeover.com. We are offering 3 dollar CPL for a completed form. We have hi conversions due to short form requirements as multiple ways for a customer to reach out RFQ, instant estimators, kitchen designers and instant discounts. Http://www.granitemakeover.com/affiliate.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

well

Free Kitchen Designer

2011-11-01T10:42:00.000-07:00

We have added 16 million colors to our kitchen designer as well as 4 inch and full backslpash options.

This kitchen designer is FREE to put on your website and you just pay each time you receive contact information through the request for quote integration.

Simply drop a link on your page and enrich your website with the Free Virtual Granite Kitchen Designer. The kitchen designer is great for giving that customer a boost and getting them closer to "Buy-Time"

partner with FireUps® TODAY!603 617 3877

WOW! Granite Countertops Estimator

2011-09-29T10:57:00.000-07:00

A couple weeks into the launch of the granite countertops estimator and we have seen a huge impact on the information we have collected and our ability to bring more customers to our client/Partners. A staggering 300% increase in conversion. thats right!

As our services evolve we are looking to complete our national roll out of partners. If you would like to take advantage of our partnership program you will gain first refusal in your local market so contact us today.

We look forward to working with you.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted local Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

Granite Countertop Marketing Leads

2011-09-29T10:47:00.000-07:00

We are very excited about the progress of our national roll out of our services. We have begun to gain national exposure and have many markets still available. We are offing a very exciting new program that is lead based and includes some consulting that can boost your sales and help put you on the right track.

If you are ready to take things to the next level and are tired of watching your bank account shrink Call Us.

Our platform has multiple levels. We provide a lead based service, and Exclusive lead based service, and a fully managed marketing program for the granite fabricator or kitchen shop. Our programs can grow with you so contact us today.

partner with FireUps® TODAY!603 617 3877

Free Granite Countertop Estimates

2011-09-17T17:39:00.001-07:00

Fireups has launched the Free Granite Countertops estimate solution. This estimate tool will integrate easily into any consumer website. All data collected through the estimator is collected in our proprietary lead management software which provides you instant access to the estimate data collected as well as the price presented. Check it out for your self Estimator

First step the user selects the main format of the countertop. Individual pieces are easily added by simply adding more countertop so we provide simple building block solution

the next step is the customer adds the length in inches per the layout grid letters and sets the edge style whether its a wall edge treatment or appliance and whether or not they want a back splash.

Next the customer sets the price based on current offers available as well as options they would like such as free or upgraded edges or undermount sink and faucet accessories. this is also where we collect som details concerning sink cutouts and taxes depending on state.

Next we collect customer information to associate the estimate and the user must agree to the terms and conditions of the estimator.

and finally we present the estimate to the customer. This estimate is also routed immediately to the local representative where they also may review the estimate and the customer is able to have a productive conversation about the estimate they have just received.

We are offering an API where we can integrate this estimator into your website where we will track and manage the estimate data for you and provide you reporting and CRM options associated to the data collected. Contact us for details. The API will enable us to pre-populate options based on the specific setting you choose such as edge pricing, /SF price and color, as well as tax, sinks and sink cutout pricing. Your are instantly notified via email of a new estimate with all of the contact information provided by the customer

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

Localized Domain Leasing. Put Local Power in your Promotions

2011-09-02T06:44:00.000-07:00

FireUps has added localized domain leasing to create keyword reach localized domains for your local target market. We have many brands to offer and can target nearly any keyword that you choose. See this example below. Combine this with our sell website development and marketing programs and your store will be rocking right away.

http://ms.granite-countertops.us/
keyword target are:
MS Granite Countertops
Granite Countertops MS
Mississippi Granite Countertops

http://ok.granite-countertops.us/
keyword target are:
OK Granite Countertops
Granite Countertops OK
Oklahoma Granite Countertops

http://nh.granite-countertops.us/
keyword target are:
NH Granite Countertops
Granite Countertops NH
New Hampshire Granite Countertops

This is a new service and we will be providing details on the speed of the impact of marketing these domains.Stay tuned

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

Tips on closing the granite customer, Brush up on those sales techniques

2011-09-01T07:51:00.000-07:00

I found this list of closing techniques that may help some of you in sales. One of the most common things that is the berior for granite fabritors moving into the retail or b2c Space is that they do not have formal sales expereince. They have been doing referral work for so long that any sales skills that they may have had at one time are a little rusty.

I found this list to be a good list of refershers for ways to move a custoemr throught he process. Because when you start to deal with the custeorm directly its not going to be a lay-up like it is with referrals.

each topic links over to the content creator. I dont endorse any of the materials found on the other site other thatn the format and the delivery of the topic is easy to consume.
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One of the most important stages of selling is closing the deal, which is the
actions taken by the sales person to gain agreement to the sale. There are many
closing techniques in sales, which are prescribed actions that sales people take
to persuade the customer to make the necessary commitment. Here are some of
these: (source: changingminds.org)

1-2-3 Close - close with the principle of three.

Adjournment Close - give them time to think.

Affordable Close - ensuring people can afford what you are selling.

Alternative Close - offering a limited set of choices.

Artisan Close - show the skill of the
designer.

Ask-the-Manager
Close - use manager as authority.

Assumptive Close - acting as if they are ready to decide.

Balance-sheet Close - adding up the pros and the cons.

Best-time Close - emphasize how now is the best time to buy.

Bonus Close - offer delighter to clinch the deal.

Bracket Close - make three offers - with the target in the middle.

Calculator Close
- use calculator to do discount.

Calendar Close - put it in the diary.

Companion Close - sell to the person with them.

Compliment Close - flatter them into submission.

Concession Close - give them a concession in exchange for the close.

Conditional Close - link closure to resolving objections.

Cost of Ownership Close - compare
cost over time with competitors.

Courtship Close - woo them to the close.

Customer-care Close - the Customer Care Manager calls later and re-opens the conversation.

Daily Cost Close - reduce cost to
daily amount.

Demonstration Close - show them the goods.

Distraction Close - catch them in a weak moment.

Doubt Close - show you doubt the product and let them disagree.

Economic Close - help them pay less for what they get.

Embarrassment Close - make not buying embarrassing.

Emotion Close - trigger identified emotions.

Empathy Close - empathize with them, then sell to your new friend.

Empty-offer Close - make them an empty offer that the sale fills.

Exclusivity Close
- not everyone can buy this.

Extra Information Close - give them
more info to tip them into closure.

Fire Sale Close - soiled goods, going cheap.

Future Close - close on a future date.

Give-Take Close - give something, then
take it away.

Golden Bridge Close - make the only option attractive.

Handover Close - someone else does the final
close.

Handshake Close
- offer handshake to trigger automatic reciprocation.

Humor Close - relax them with humor.

Hurry Close - go fast to stop them thinking too much.

IQ Close - say how this is for intelligent people.

Minor points Close
- close first on the small things.

Never-the-best-time Close - for customers who are delaying.

No-hassle Close - make it as easy as possible.

Now-or-never Close - to hurry things up.

Opportunity Cost Close - show
cost of not buying.

Ownership Close - act as if they own what you are selling.

Price-promise Close - promise to meet any other price.

Puppy Close - acting cute to invoke sympathy and a nurturing response.

Quality Close - sell on quality, not on price.

Rational Close - use logic and reason.

Repetition Close - repeat a closing action several times.

Retrial Close - go back to square one.

Reversal Close - act as if you do not want them to buy the product.

Save-the-world close: - buy now and help save
the world.

Selective-deafness Close - respond only to what you want to hear.

Shame Close - make not buying shameful.

Shopping List Close - tick off list
of their needs.

Similarity Close - bond them to a
person in a story.

Standing-room-only Close - show how others are queuing up to buy.

Summary Close - tell them all the things they are going to receive.

Testimonial Close - use a happy customer to convince the new customer.

Thermometer
Close - they score out of ten, you close gap.

Think About It Close - give them
time to think about it.

Treat Close - persuade them to 'give themselves a treat'.

Trial Close - see if they are ready for a close.

Valuable Customer Close - offer them a special 'valued customer' deal.

Ultimatum Close - show negative consequences of not buying.

Yes-set Close - get them saying 'yes' and they'll keep saying 'yes'.

partner with FireUps® TODAY!603 617 3877

How does my small business succeed in todays market?

2011-07-29T07:03:00.001-07:00

Let's cut to the chase.

How does my small business succeed in todays market? With your news paper or trade rags budget:

We are going to review your current website and either correct it or create it. Then we are going to take that advertising budget and market you online to see what is driving your customers to the door. Once we have that we will then roll out back to your current advertising channels a promotion that will generate results if nessesary.

Our program is designed to generate results immediatly. If you are not seeing results in the first couple days we stop and re evaluate:

We look at failure points based on statistics.
-is the advertisement performing Yes/No
-Is the website performing Yes/No
-Are the customers responding Yes/No
-Are you closing sales Yes/No

We don't rest until we can say Yes - Yes - Yes - Yes

Now we have an online advertising/Local Marketing Program that is scaleable to your business needs.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

10 things you need to track your ROI of your PPC Campaigns

2011-07-08T07:33:00.000-07:00

1. You need a website that can manage the users attention
2. You need content that is relevant to the keywords you will buy
3. You need to monitor your site traffic
4. You need to monitor your pages per visit and your bounce rate
5. You need to have a call to action
6. You need to know your competitors
7. You need to know what your competitive advantages are
8. You need to be-able to track conversions
9. You need a promotion
10. then you can advertise and track your ROI

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

Granite Markeitng Adwords Success Tip # 3

2011-06-14T07:48:00.000-07:00

Adwords Success Tip # 3:
Look at it this way. If you are spending $2000/month on your Adwords campaign and you are generating 5 sales/installs a month your cost per install (CPI) is $400. That’s pretty expensive. I would look at your websites stickiness. Look at pages per visit and your bounce rate as indicators of the quality of 1) Your website to communicate the quality and value of your business and 2) The quality of the traffic you are driving to your site. With that same budget you could work with FireUps and we would be looking at 10-14 installs on the same budget and you went from $10,000 in est. revenue to $20,000 in est. revenue with the exact same budget.

My team will do this for you. We will ensure your success by making your phone ring. We watch all the numbers and ensure that your campaign and your website are performing. If you can close we are in business. We track every phone call and every form submission with our online lead management solution Spark so you know your ROI in real-time. With Spark you can manage your leads, track the status and manage workflow as well as manage remnant inventory and more. And it’s FREE!

So what I am offering you is:
- A managed Granite marketing service
- A website designed to convert visits to leads
- A lead management solution
- Access to a national Granite Countertop Marketing Professional
- Exclusivity with our program is a designated market
- No long term contracts
- To Track and report on your ROI (Return On Investment) in real time
- You control the budget. Advertise as much or as little as you want.

THIS IS NOT LEAD GENERATION IN THE TRADITIONAL SENSE. You are not paying per lead. We work on a budget that you set with my recommendation. That budget changes based on the amount of business you want/need. We monitor your ROI by setting and maintaining a CPI (Cost Per Install) That works for both of us. Pretty Cool Right!

If you are not tapping out your fabrication crew’s ability to produce and your install crews in the first 30 days simply I will be surprised because it has happened with every customer to date.

Visit us online ( www.FireUps.com ) to find out more or do a search on Google for granite marketing

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

Granite Marketing Adwords Success Tip # 2:

2011-06-14T07:33:00.000-07:00

Adwords Success Tip # 2:
Look at your keywords in your campaign and remove/pause any keywords that the click through rate is less than 1%. These are your anchors and they are keeping you from success. The key to being successful with Adwords is you need to understand that your goal is to make Google as much money as possible. Seams kind of messed up right. Well think about it for a minute the only way that you can maintain top spot is to be the top performer. If you don’t make them the most money you will not stay in this place. The company that does make them the most money will take your place. Does that mean that you must pay the most for the click? NOT AT ALL. It means that you have to convert better and have a bid high enough that they make more money from you than the others.. it’s that simple. Now tie that to …are you able to track and ensure that your phone is ringing and that you are closing deals to ensure that you are making money too… because isn’t that the point?

So the key to maintaining top spot is:

· the craft of your ad

· your promotion

· your call to action

· Your brand/URL

· The keyword targeted

· Your bid for that keyword

· And more…

These are all factors in your success on Adwords

If you are struggling to make your Adwords campaigns work. We can help you. I have picked you from the web because I suspect that you are not getting the most business that you could be from your advertising dollars and that you look like a company that has the right ideas just not the right tools to work with.

My team will do this for you. We will ensure your success by making your phone ring. We watch all the numbers and ensure that your campaign and your website are performing. If you can close we are in business. We track every phone call and every form submission with our online lead management solution Spark so you know your ROI in real-time. With Spark you can manage your leads, track the status and manage workflow as well as manage remnant inventory and more. And it’s FREE!

HERE IS THE DEAL!

Let’s do 10 more installs next month *Guaranteed!
Based on the budget we set together, our goal is 10 more sales in a 30 day period.

If you don’t put 10 sales on the books from the business we bring you
we will buy back any installs that fall short.

Contact Us Today for Details (877) 877-1916
IMPORTANT:Not everyone will be able to take advantage of this guarantee
due to markets are exclusive and only one partner is selected per market.

How can you do this?
Our program is turn key and rock solid, we track every click and every phone call.
We know how to capture the local Granite Countertop market
and we know how to make your phone ring.
Our only variable in this equation is you and your teams ability to close.

*this guarantee is subject to initial interview and 2 parties both agree to do business together. The guarantee is performance based stating that by setting a budget and executing the strategy outlined in the proposal FireUps Guarantees that the partner will close 10 deals in a 30 day period. The buy back is in the case that for every sale FireUps may fall short of the proposed goal FireUps will buy back in the form of additional advertising to reach the goal or actual return of funds. this buy back is based on the target cost per install value that FireUps proposed in the proposal agreement. Only one partner per market will be able to take advantage of this guarantee due to markets are exclusive and only one partner is selected per market.This offer is subject to change and may end at any time. All guarantees are VOID if a partnership agreement is not signed prior to campaign launch.

Visit us online ( www.FireUps.com ) to find out more or do a search on Google for granite marketing

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

Granite Marketing Adwords Success Tip # 1

2011-06-14T07:30:00.000-07:00

Adwords Success Tip # 1: We all know that the key to Google is to be on page one. If you are not on page one you might as well not be online at all. I want to put you in top 3 and keep you their! The trick to Adwords is to maintain a click through rate high enough to earn you consistent top 3 placements. But this cost money and time, so you need to be converting on the other side and constantly monitoring your position and the competition. In order to convert, your website must have some specific factors and if they are missing you will see this reflected with a “low pages per visit” (under 3) and a high bounce rate (over 50%). Are you looking at your website performance?

My team will do this for you. We will ensure your success by making your phone ring. We watch all the numbers and ensure that your campaign and your website are performing. If you can close we are in business. We track every phone call and every form submission with our online lead management solution Spark so you know your ROI in real-time. With Spark you can manage your leads, track the status and manage workflow as well as manage remnant inventory and more. And it’s FREE!

So what I am offering you is:
- A managed Granite marketing service
- A website designed to convert visits to leads
- A lead management solution
- Access to a national Granite Countertop Marketing Professional
- Exclusivity with our program is a designated market
- No long term contracts
- To Track and report on your ROI (Return On Investment) in real time
- You control the budget. Advertise as much or as little as you want.

If you are struggling to make your Adwords campaigns work. We can help you. I have picked you from the web because I suspect that you are not getting the most business that you could be from your advertising dollars and that you look like a company that has the right ideas just not the right tools to work with.

THIS IS NOT LEAD GENERATION IN THE TRADITIONAL SENSE. You are not paying per lead. We work on a budget that you set with my recommendation. That budget changes based on the amount of business you want/need. We monitor your ROI by setting and maintaining a CPI (Cost Per Install) That works for both of us. Pretty Cool Right!

If you are not tapping out your fabrication crew’s ability to produce and your install crews in the first 30 days simply I will be surprised because it has happened with every customer to date.

partner with FireUps® TODAY!603 617 3877

Granite Countertop Advertising Marketing To Increase Sales

2011-05-31T08:14:00.000-07:00

Whether you are looking to build a retail channel coming from being a wholesale vendor or if your referrals have dried up based on the reduction in new construction. The rehab business is booming so if you have the infrastructure to handle the retail customer we can drive the customers to you. We have customers with showrooms and customers without a showroom, we even have customers that outsource the fab and installs and others that have everything in house. Whatever your situation we can help you leverage your competitive advantages and make your phone ring with targeted buyers in your market.

Our strategy is simple and very effective. We deploy all the standard marketing techniques and measure the results in real time to ensure that every dollar invested in your marketing is tied to sales.

We either build a website for you or put you on a shared brand to get you into market immediatly.

We research your competitive advantage and help you define your competitive advantage

We architect a promotion with you that is designed to compete in your market.

We monitor every call and every form submission in real-time

We provide you with access to your exclusive leads generated where you can mange them in our oline lead mangement platform across sales reps.

But our service does not stop there!

This is not set it and forget it. We monitor and track the response rate. We typically will let you know when the markets change and when its time to freshin up the promotion. We provide you with the knowledge and expertise that we have assertained though competing in granite countertop Marketing space from all over the country.

We are you strategic partner in ensuring that you capture your sahre of the local market.

We will provide you with a project cost per sale which is our basis point for cost to aquire a new customer and will work with you to grow your business to keep your CPS at a level that is acceptable and help you grow and maintain your sales channel to enable you to focus on Closing and not worry about where the next sale is coming from.

You can plan where you business is going and how big you want your business to be.

We have choosen to focus on the granite countertop niche because we have 3 years of dedicate market research and in market data. We have seen the eb and flow of the granite customer fro the past 3 years and we know how the markets react to holidays and certain times of the year.

If you want more granite customers You need to contact FireUps today and start Selling tomorrow.

http://www.fireups.com/

partner with FireUps® TODAY!

877 877 1916

New Service Launch: StoneMarkets.com

2011-05-04T04:08:00.000-07:00

StoneMarkets.com is the source for listing your products and services in your local market. By posting your individual products online through stone markets you will drive visitors to your website. We have flipped the expereince. The consumer is looking for specific products online and then validating the company that is providing this product or service. Stone Markets facilitates this.

We are currently running a beta test that will provide long term benefits to the early adopters. check it out and receive your FREE 60 day trial http://www.stonemarkets.com

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

Beta Release of StoneMarkets.com

2011-04-14T08:31:00.000-07:00

FireUps has just released a very innovative new site for marketing your products and service on the internet. By listing your products on stonemarkets.com you will gain top listing for local organic search based on the products that you list with us. These products are presented next to your companys description and contact information. All for Free! The free service is limited to the number of listings you may have. With your account you have access to projects posted by customers in your market. We will send you email notification when a project matches your account settings. These will be free of charge until we have good penetration across the country, So get in now! Special rates will be adopted for early users. For a small fee we will setup all of your listings for you or you may set them up yourself once your account has been created. Check it out by visiting http://www.stonemarkets.com/ FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY! 603 617 3877

How the Web was won.

2011-04-12T04:59:00.000-07:00

To be successful on the internet is not rocket science. There are no real tricks. It’s all about marketing. Below you will find an online marketing strategy that I recommend you follow from a business perspective. Forget talking about SEO or SEM or “you have to be number #1 for a keyword” or “PPC is the way to go”. Approach this like a business person.

Selecting a provider:
Select a provider that can show you current results and that you can connect with, see how they market themselves online.

Setting Goals:
Then set your goals and a target ROI. If your request is reasonable and you understand that it takes money to make money you are on the right track.

PROMOTION… PROMOTION… PROMOTION…
If after your competitive analysis you can’t compete either in price, value, experience or quality with the other players online in your market don’t read any further and go back to your referrals or wholesale channels and use your website as a virtual brochure that you hand out when someone calls.

Setting a marketing budget:
CPA (Cost Per Acquisition) or CPS (Cost Per sale) is the best way to set a marketing budget. What can I afford in advertising to generate one sale on average? Then multiply that by the number of sales that you want for a given month. TADA… Budget! This is typically between 5-10% of sales depending on how aggressive you want to be. Give your marketer a reasonable amount of time to meet your numbers typically a few months.

1. Competitive Analysis
A competitive analysis will help you understand your position in the marketplace. It will help you to define who you are, why you are different and why a customer will choose you over the other guy. This is an important step in the process because it helps to identify strengths and enables the website designer to focus on the proper message with visuals and design.
2. Define Competitive Advantage
As the opportunity of sales decreases and the competition to attract customers becomes more difficult it is imperative that you know what makes you more attractive and be sure that your customers know it. This is an ongoing process of understanding your customers and the completion. Providing this information to your website designer will help them to evaluate these differences.
3. Branding /Domain Selection
To decide not to brand is to actually branding your company. This is not the recommended approach but it is an approach. Defining your mark, colors and content are all exercises in branding. The more time you spend here will define you better for the future but remember that your brand will evolve and all decision you make today will help you to determine your overall brand strategy.
4. Communication Strategy
Are you "Shock and aw" or are you "Straight to the point". How you communicate your business in a successful sales call is how you want to communicate your products/services online.
5. Keyword Analysis
Stop and think about it for a minute.. When you look for something.. What do you do? If you are thinking about upgrading your kitchen with granite countertops do you do a search for watermelons.. No. You search for granite countertops and sometimes you even add your values to that search like quality or sale or cheap or price. You add localization identifiers and specifics of the product or service in question. These words need to be placed in specific places on the website and in the code of the website and are key to increasing your exposure in organic search.
6. Content Development
Content is king and will always be king. Write content based on the products and services that you provide. Be clear and include words that relate to your business. If you target audience is college graduates write to high school level. We live in a snack food society so when creating your content keep is short and concise use lists and a clear priority of information. Don’t keyword stuff you pages… Make your pages human readable.
7. Call To Action
Just Have One on Every Page.. Please!
Tell your visitors to your website what to do.. Don't make them decide for themselves. They have never been to your website before. Be kind and direct them to the action you want them to take. Drive them through 3-5 pages and then ask for the sale.. and ask often. Clearly define the action..
8. WEBSITE DESIGN
Your site should reflect your values it should be easy to navigation and should quickly communicate the pages objectives in the first couple moments of looking at the page. If your headers and content that jumps of the page does not clearly express the purpose of the page.. the page is useless.
9. Online Marketing Strategy
Set a budget that makes sense for your business today. Track your return on your investment and be sure that you are maintaining your target return. Adjust your budget accordingly. Once you have this in place you should be able to control new business like a faucet, the more you spend the more sales you make, once the ROI is stabilized.
10. Search Engine Marketing (SEM)
Some have the perception that this does not work for them. For the most part all this really means is that it was done incorrectly or the wrong person was doing it for you. This is an extremely powerful tool for monitoring the success of a website. It is also very powerful way of generating traffic to your website. It also provides direction to supplement your spend with your Organic Strategy. See point 9
11. Linking
Once your site has been created start your link building strategy. Quality over quantity is the rule. Don’t short cut this as this is the most important part of gaining top placement BUT… everything listed prior need to be addressed first.

By working from a budget and not based on specific services provided you enable the marketer to build your brand using the best tools for your specific niche. For them to evaluate your market and see what is successful and to make adjustments to campaigns to ensure success. If you are not seeing results in the time frame you have set move on. Find another provider that can produce the results you desire. The key is to do your research first. Review the results that they claim, call on references that match up with the results that have been presented. If everything lines up you should be on the road to success.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

Granite Countertops Marketing System Benefits

2011-03-20T04:06:00.000-07:00

FireUps® Granite Countertops Marketing System Benefits

We are often asked what are the benefits of working with us verse other companies. So here is a partial list of benefits; these are the ones that we can publish online.

We are Granite Countertop Marketing Specialist.
We believe that focusing on a the granite countertop niche' service benefits all parties involved.
We have generated over 4 Million in sales in the past 3 years just marketing granite countertops for a few countertop companies
We partner with you, our markets are exclusive so we can work closely together and build a relationship that will last.
We are a small business not an online marketing chop shop. We don't have rock stars sales people. We have professional that are part of the solution.
We offer online lead management for FREE for both online and offline lead sources.
We have incorporated an online CRM application for FREE. This is not a required application but it is their if you need something. this helps communications between ownership sales our team and the crew.
We Track everything for FREE. We track all calls from your website or any other source that you wish to track. This is seamless to the caller and redirects to the phone # of your choosing.
We are looking at your numbers. 24/7 we are monitoring the effectiveness of your account and ensuring that your campaign is on track.
We know how to measure success. We will contact you occasionally concerning the measure of success that we agree upon. This is typically a target ROI and make sure that we are both on track with our goals.
We work with fabricators from around the US. We know what works and we know how to make your phone ring based on our current programs in market.
We will help you recognize places where business can be more efficient. and we can help provide solutions
We offer Inventory management for FREE. Fuel our inventory management system will collect your inventory data and market it online for you as well as make it available to your staff.
We understand. Most granite fabricators have not advertised before. You never had to. We understand and we ease you into it minimizing your financial exposure to give you a chance to see what we can do for you.
We put skin in the game. With our guarantee for new customers we risk our investment in you based on our belief in our program and our ability to evaluate potential partners.
We generate results in days not months. Our system builds your local online marketing up so that we take advantage of all forms of online marketing. We don't play SEO is better than SEM we use them both.
As we work with new fabricators our understanding of granite local online marketing increases and we share this knowledge across the country with our exclusive markets.
We provide you with realtime ROI. You know from day to day the performance of the campaign and as we grow we begin to build the organic SEO side to begin to lower your cost per sale and increase your margins.
We have over 15 year of online marketing experience and we are focusing on the growth of the granite channel with you the local fabricator.
Don't forget, You are in control. We don't have long term contracts, Our Markets are exclusive, and you set the budget based on the amount of new business you want.

One of our first customers projected $400k in sales when they open the doors. They partnered with Us and were able to grow to $1,400,000 in sales in 14 months.

If you want to do more business tomorrow, partner with FireUps® TODAY!

partner with FireUps® TODAY!603 617 3877

Local Granite Online Marketing

2011-03-19T03:08:00.000-07:00

Marketing companies solicit my client all the time. They tell them.. generate 5-800% more traffic from organic. Never Pay Per Click again. Oh and 80% of results come from organic results. Well My research says different. (other niche markets these numbers may be true) but for the Granite market this is not the case.

One of our clients that has been with us from 2008 has top ten placement for 100's of keyword combination. and the traffic that we generate now 3 years later from this is significant. Actually it represents 2/3's of the traffic to the site. here is the rubb.. the bounce rate is higher from Organic listings (indication of less targeted visitor) and these visits are from all over the world. This is a local granite fabricator looking for business within the local market(s). (indication of less targeted visitor) So for the local business (Looking for customers within a target radius) Organic SEO will drive numbers to a website but this is intrisically flawed since being #1 for granite countertops in google will drive traffic but the majority will be outside a designated market.

We focus on Local Online Marketing for the granite fabricator. Our Organic SEO strategy is to have you ranked high for tested keywords that actually produce results in your market in conjunction with local keywords triggers such as city state county acronyms and phrases. This ensures more quality in the customer visiting your website will actually buy from you.

How do we know what these words are? We have been marketing Granite Countertops all over the country and have mined some of the best converting keywords. We also launch these keywords in your market to ensure that they drive business. This also drives business from day one.

Lets ask this question.. why is the focus on the first page of search ans specifically the first page of Google. Because the results are so good that the user looking for a product or service does not have to go any further. This is not due to the organic results - as you may have heard all the buzz about quality updates. Its about the advertisers and the ability to target offers to the local market and the the local business. the rules that 80% click on organic or the more intelligent people click on the organic is just not true anymore. THe advertising in the sponsored ad area is actually becoming better quality than the organic results because more pople are clicking on them. Why.. Because of the organic search spammers are killing organic but placing the wrong businesses at the top of search.

More About why PPC is important. The message - I can put a strategic message in front of searchers that produces clicks and with the right budget factors i can put you above the organic results in the top 3 spots. This is not trivial it points to relevance, quality and you prominence in the local market. Then I take this searcher to a website that communicates the value proposition that the Ad emphasized. Then we back this up with the quality and values of you business and provide content to support that. We have a clear call to action and multiple ways for the customer to contact you. All forms of communication are tracked so that we can measure the response. This is a highly targeted customer from your target market, we have given them a call to action that they click on, we have taken them to a site designed to shorten the sale by providing many detail on how the purchase process works and we provide a clear form of communications.

We also measure the response. On your side we look at revenue from new sales and we have Return on investment. THIS IS SCALABLE! Now you are in control of your business.

So from the actual sales that we make and monitoring this traffic we can add to your Local SEO efforts to increase the quality of Organic Search results for your business.

At the end of the day ask any marketer this question... HOW MANY SALES AM I GOING TO RECEIVE. If they wont answer that questions then think twice.

Hint: I saw it today.. the organic results are going local on Google. I did a generic search for "granite countertops" and since I had a location set for my computer I saw local results in the organic listings, Not google places listings actual organic results.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

The Granite Game is Changing

2011-02-25T10:33:00.000-08:00

I hear it all the time, people complaining about business being slow. The world is changing. The way people shop is changing. the way customers research products is changing, the economy is changing...

You can either change with it or go out of business. We at fireUps focus on specific niche industries but the customer is the same. To go after the internet marketing customer, you have to get out in front of the customer with your best price first. Then attack them with value and a website that clearly focuses on what the consumer is looking for. You need to understand what the values of the customer is and where that customer is in the buying cycle.

In the Granite Countertop Marketing space the online customer has a quote in hand.. They don't like the price they in hand and are looking for options. That's where I attack. Can you beat the price? Can you beat the install time line. can you put together a better service? All are potential competitive advantages.

If you can take that person that has a quote in hand and get them on the phone you have the power to get your shop humming again.

You need to track where your business is coming from so that you can justify the advertising spend to get in front of the customer.

Just the other day I was talking to one of my clients and it had been 3 months since he had a customer respond to the newspaper ad that had been running for 2 years prior and that person said that it took 6 months of seeing the ad for them to finally make the call. This is not the case with the internet customer because they are searching you out. You just have to be their and have the right tools in place to capitalize.

How To Advertise Local Online The right way...

Set A Budget: Set the amount of money you will invest in advertising over a 3 month period

Set A Goal: For this Budget, What is your expected return on your investment or how many sales?

Team Up with a vendor that can provide you with:

Local online Marketing/Advertising service: They will setup campaigns on website that people commonly visit, build creative that people will respond to, and monitor performance of the campaign to ensure that you will be positioned for success
Call Tracking: they will provide you with call tracking, to track all of the calls from your website as well as from all other advertising sources - let's learn where your business is really comming from.
Lead Tracking: You will be provided with an interface to see all your leads in real-time to see activity and progress. You will also use this data to monitor your ROI. If you are getting leads but no sales then something is not right. The true measure of success is the amount of new business on the books, not fancy reports and spread sheets.
CRM: (Customer Relationship Management) most small businesses are on a paper based system and that's OK but when you have access to a system that can tell you everything at a moments notice from anywhere you have internet access... now you are in control of your business.

Once the system is in place you are in control of your business with your advertising budget. You can grow and manage your company as you see fit. This is a very powerful position to be in and can put you in the drivers seat again and get you back to doing what you love. Building a superior product at a good price with comfortable margins.

partner with FireUps® TODAY!603 617 3877

Spark Has Gone Mobile

2011-02-17T08:24:00.000-08:00

Sparks New mobile application enables customers to manage customers on the move. The mobile applicaiton is a scalled down version of website application where you can access all your leads right from your mobile devices. Contact the customer via phone or send and email and update the stateus, set estimates, templates, and schedule installs. This can keep admin staff in the loop on every deal in realtime as they have access to the same data from desktops and their unique login.

Contact us for a demo of Spark and the Spark Mobile applications.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

Pay Per Click First

2011-02-12T15:31:00.000-08:00

Why do we recommend pay per click first when your are starting or re-evaluating your online strategy... Because this gives you insight into what the market is doing. You can make some intuitive decisions on what the right keywords are but studying the landscape online but you still don't truly know what customers are responding to until you actually generate business. And to add insult to that I find that on keywords that we rank #1 and #2 people still click on the PPC advertising.

I think that the power of PPC advertising is in the delivery of the message. I have dominated local online markets for clients and still to this day without the PPC campaign the amount of customers would shrink quickly. the customer that comes from ORganic has a higher bounce rate and typically a shorter time on site than the customer that is shopping the promotions in the adwords campaigns. I even find that when I shop that the PPC ads are more relevant than the search results when it comes to the targeting. They also get straight to the point which I like as well.

Organic is validation as well when you scan the page.. if you are in paid placement in the organic results and in the google places for local search you are 30 Times more likely to put that person on your website.

So here is the tips:

Start with Paid
Make some sales
great your Google places account and link to it ;)
and invest in organic and local listing.

That's a great start. Contact Us fireups today to get your business going tomorrow.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

FireUps Announcement Lead Management Solution Spark -

2011-01-18T15:24:00.001-08:00

FireUps Local Online Marketing Service has officially released our online Lead Management Solution Spark! Spark enables the everyday small business owner with powerful tools for managing all current business channels and track there effectiveness as well as grow the business withe the intelligence to make the right decisions.

Spark Lead Management solution tracks all phone calls and web submissions and provides Customer Relationship Management (CRM) functions to further enhance the power of the tracking system. Once in place our customers can track every dollar invested on marketing the business back to actual sales. Monitoring the effectiveness of your marketing dollars as a small business just became a REALITY.

Although this tool was developed to support our primary client base of granite and natural stone fabricators this application has also been used successfully in many other verticals

FireUps® Local Online Marketing Solution

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line.

Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers!

If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!

ireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

Focused on the Granite Fabrication Business

2011-01-18T15:22:00.000-08:00

FireUps is a Local Online marketing Service Focused on the Granite Fabrication Business has just launched the inventory management solution, Fuel designed to ease the pain of the natural stone fabricator that has, and manages a retail client base. One of the hardest customer calls to deal with is the remnant request. they have all the same needs and concerns as the counter-top customer but with much less Return on your investment. One of the main issues with the remnant customer is figuring out if you have what the customer is looking for.

Not any more! With the inventory manager you now can have the fab-shop collect some details on the remnant stock when it is designated as remnant and key it in or report back to sales staff on the stone that is available. This can then be entered and accessed by sales staff in real-time as well as marketed directly on your website.

Now dealing with the remnant customer just got a little easier.

Future integrations with a back end fab to fab exchange program and instant online marketing of your remnant stock on one off our properties will soon become a reality.

If you would like to be part of our Fuel Beta test managing your inventory Contact and ask about Fuel.

FireUps® Local Online Marketing Solution

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line.

Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers!

If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!

Granite Lead Managment: FireUps.com Local Online Marketing

2011-01-02T08:51:00.000-08:00

Granite Lead Management

As a lead enters the system the system removes duplicates as best as possible but in some cases the use may fill out a webfprm and call from a different line then they just provided so in some cases duplicate lead records can enter the system. In this case we suggest that you simply consolidate the lead on one of the the records provided and see the other as a duplicate. This keeps the interface clean with only the valid leads in your view.

In some cases bad contact information may be submitted making contact with the lead not possible. in this case simply se to dead with bad contact information and the lead will then be removed from the default view.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

Lead Printing: FireUps Local Online Marketing

2011-01-02T08:48:00.000-08:00

Printing:

Some of you still love your paper system... That's Great! We have added the ablilty to print out a lead sheet directly from the system detailing the customer name contact information as well as any details concerning the source so of the lead.

This sheet may then be used to start the customer folder as you build all of the nessesary contracts and other paper work associated to a job.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

Lead Tracking Calendar View

2011-01-02T08:43:00.000-08:00

The lead Tracking calendar view provides you with a view of the leads enteing the system over the calendar day. This view is interesting in managing the work flow and allows for the reporting of appointments set on the lead.

The calendar reflects new business for that day as well as any estimates installations or templates that you may have scheduled.

The status of the variosu leads also shows the movement of a lead through the system keeping track of active closed and contracted accounts clearly in this view.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!

603 617 3877

Lead Tracking: FireUps.com Local Online Marketing

2011-01-02T08:38:00.000-08:00

Lead Tracking

FireUps Provides a Lead Tracking Solution for free to our customers. This lead tracking system has many features that provide the Granite Fabricator shop with information that it needs to manage effectively not only the leads but also provide insight into effectiveness of the team, closing ratios, and effectiveness of lead sources verse one another.

The lead tracking system is available 24x7 365 for you to manage your business flow. New features are added and upgrades are added regularly. This tool is also used by our staff to track the effectiveness of the campaigns and to ensure that we are reaching the goals set by management.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

Call Tracking System: FireUps Local Online Marketing

2011-01-02T08:33:00.000-08:00

Feature: Call Tracking

We have integrated call tracking into our lead system to provide the ability to track your call down to the very date, time, place, and source of the call.

With this system we are able to track the effectiveness of not only the website but of all other advertising sources in one place.

If you are not tracking your calls you dont know how effective your adverting dollars are.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

partner with FireUps® TODAY!603 617 3877

FireUps Leadmanager : New Feature Granite Inventory Manager

2011-01-02T07:49:00.000-08:00

New Feature Announcement: You now can manage your inventory within our lead tracking solution. If your sales person is able to access current inventory as well as remnant they will have more information available to bring someone through the door.

The reason that we have added inventory management is because we saw the current process of managing the call for remnant product and the man power it takes to see if remnants are available. The process of collecting the customers request.. contacting the owner.. digging through the inventory pile and then if one is found, determining a price and then passing that information back to the sales person so they can contact the customer. OMG...

slab inventory can be added to our inventory system as well as remnant product. The details of the remnant piece should be collected at time of the remnant being created. this piece can be photographed, measured and given a unique number. This information is then passed to the administrative staff who then adds the details and the price to the inventory manager.

Now this remnant piece is available for sales people to easily speak to the remnants that are currently available and move this person into the showroom. The effort on the front end truly makes the sales process faster.

FireUps.com Lead manager handles all of your lead sources in one place. All your phone calls and webform leads are collected in one place. even walk ins are managed in one place. Contact FireUps for your Local Granite Online Marketing Needs. Once we have established a based we can then start to monitor all of your advertising channels for Return on investment.

Contact Us today for a Free Consultation
Granite Markets are Exclusive and Areas are Limited
603 413 5393

You Cannot Measure What You Do Not Track

2010-12-17T04:21:00.000-08:00

When someone says to you "I saw you in the local newspaper, hows that working for you?" or "I saw your website, hows that working for you?" Do you feel like you really know the answer? can you say at any given moment how effective that source is for driving new business?

The key to measuring performance and ensuring success with your local online marketing campaign is to measure where your customers are coming from. We provide a system for tracking your advertising sources to truely measure the success of every dollar spent.

We use online website analytics to track the effectiveness of your website and we use a masking phone number to capture the caller details to enable tracking of your advertising sources. You can use our system to track which jobs turn into sales and track back to the source to then calculate what we call a CPI or CPS Cost per Install or Cost Per Sale.

If you would like to know more about how to implement a proper tracking system so that you can start to build your business again. Call us Today!

How does your site look?

2010-11-17T03:23:00.000-08:00

Google just added a feature that shows a preview of the page right in the results. No longer can you rely on the crafty meta tags and page text to get you high rankings.. you also now have to be sure that your design is clean and presents well for your market space or they will not even click.

This feature is located next to the title of each result. I have also noticed that it has not currently been deployed to every google server so not all of us see this yet.

This goes to show that add some design to your pages will help to entice the use to visit your page.

Its nice too how these new features this and the Google PLaces integration over lay the paid content. I think this is a bit short sided since this is what generates revenue for google

Google just changed the game for Local Search

2010-10-28T03:52:00.001-07:00

Google changed how they show local search results. By putting in your area of service and state
name the first page of Google is now transformed into Google places market place. Now all that organic search marketing you've been working on just took a back seat.

If you are not on the first page for the map section for the granite countertops market we can help. We have the ability not not only boost your local listing but we can drive new business to your store in just a few short days.

Our approach is different in that we take a holistic approach to your online marketing efforts. we track the overall effectiveness of the campaign and we ensure through communication with your team that we drive results.

contact us today for a free consultation. www.fireups.com 603-617-3877

Granite Marketing Plan

2010-10-19T07:30:00.000-07:00

Developing a marketing plan is a major step in starting a countertop business as well as taking your fabrication business to the next level. In this article we will look at parts of a granite marketing strategy that will help you to implement your strategy.

How many installs do you want?
If you know how much business you want this is the first step. By defining the amount of business you are looking to gain you now have a touch stone to measure success. We then attribute the cost associated to generating this business based on general market intelligence and we are then able to project your return on investment.

How many installs can your current infrastructure handle?
Are you the one man shop, sales team with install crew and fabrication crew or are you bigger than this? If you can project out where problems begin with too much business you will have a realistic view of the top line for cost to do more business. To much business is measured by a decrease in quality of service, and reduction in profit due to sales force limitation, fabrication crews over worked and installs going bad based on teams rushing to complete work.

What is your competitive advantage and value proposition?
How will do we differentiate you in the market. Look at your competitors and see what they do. How they do it and see who is winning the work. Take this and apply it to your values and see if that lines up with your values and your message.

How much should I spend on adverting?

Zero. Spend your money on marketing. You can't measure what you don't track. Marketing is advertising but includes measuring and tracking effectiveness of every advertising dollar spent. Once you have tested various channels and have developed your message to drive new business your marketing budget typically reflects 15-20% of sales to sustain this flow of new business.

Where do I start?

Start on the Internet. Why? it is the best medium to test creative, define your competitive advantage, build you brand and effectively understand the specifics of your market. Learning so much about the customer by driving them to a well formed website will provide you insight into how to define your marketing strategy and provide you with more confidence as you build out your marketing mix(Internet, Print, TV, Radio, etc.) Granite Countertops and Stone Marketing is a great niche' to market online. Track all channels with tracking phone numbers and track-able call to actions. This is very cost effective way to monitor the effectiveness of one channel over another and manage where your money goes when advertising.

How do I manage customers effectively?

With a online CRM or lead management solution. You may be able to manage your current work flow in your head or in your day planner but you dont want to be the bottle neck in your business. by managing your work flow online certain aspects of your business can be managed for you to allow you to allocate more of your resources to other tasks like sales , process , and your competitive advantage. A Granite Countertop lead management system monitors the effectiveness of each channel and while you track the progress of each sale you will be able to see trends, monitor closing rations and truly measure the effectiveness of each channel.

Example marketing mix:

Internet buy: $2500 : 50 phone calls 40 emails 17 sales = $147 Cost per Install (CPI)
Radio buy: $2000 : 40 phone calls 2 emails 3 sales = $667 (CPI)
Print buy: $3500 : 60 phone calls 10 emails 12 sales = $292 (CPI)

Marketing Budget $8000 for 32 installs = $250 (CPI)
Projected sales $2500 x32 = $80,000 Sales per month @ 10% of sales

Who are you?

We are online Granite Marketing experts that focus on specific markets. We take these specific markets and take the best online marketing tactics and strategies and apply our knowledge of specific verticals to put together a program that can't fail. We do not take on every customer we don't work in every market. We pick specific verticals that we have a passion about and can make a difference for small to medium size businesses. We are online marketers that specialize in you, the Granite Shop.

5 Keys to Local Online Marketing

2010-05-14T08:10:00.000-07:00

Small Business Online Marketing System

Online Marketing should be the first channel a small business or a new business Looks at. You can gain instant understanding of your market. Triggers that drive sales. You can learn price point and values of your customers in just a few weeks. Then apply this knowledge to your traditional marketing materials to solidify your brand strategy. These next 5 keys define how we impliment, execute, monitor and maintain your online strategy:

Define your Value Proposition.
What sets you apart from your competion. Use this to leverage your offer and drive new customers to your sales pipeline. Market your best value clearly and straight forward. Avoid the bait and switch and be clear on what is included in the offer. (In this economy marketing price over value is the first step, customer loyalty has taken a back seat to saving a dime)
Make sure website communicates the same way your sales force does.
You have spent countless hours training and selling and you know what works when you have the attention of your customers. Use this knowledge online and construct a website that follows these same values
Always ask for the sale!
On every page of your website ask for the sale. Give the visitors a clear path to contact you. The sooner the customer is able to make the connection with your sales path the higher the chance they will purchase form you.
Your website is your extended sales force.
Make sure it is up to date and has your message. When Your website is developed correctly it will generate calls, emails or foot traffic of customers that allready know who you are and what you can do. They will have very specific questions concerning details that we leave off your website on purpose. This is a huge step forward from cold calls from third party lead generators because the customer allready knows you. They are not in the position of being approached by 3+ other vendors with the same story.
Customer Service
This is the best way to get a bad rep online. If a customer does not get what they paid for an was not clear in understanding what they are going to get the online customer knows how to affect your reputation online. Just be sure to set expectations of service with the customer right away.

Marketing your small business online can drive huge amounts of traffic. The idea is to market to specific words that will convert to good traffic. Monitor the efectivness of the website.. Number of pages viewed.. Bounce rate... time on site.. if the customer is consuming the content as it has been designed you are positioned for success. If we have an online campaign that is driving traffic to the site and we have visitors consuming the content your call to action should be happening at a specific frequencey.. I target 1-100 (1 sale to every 100 visitors - every situation is different but for discussion piurposes lets use this)

If your porduct or service has a value of $1000

Average semi specific keywords may cost $1/click

This would then cost $100 to generate the sale

If you currently sell 10 units per month you gross $10,000 with no new ad costs

If you wanted to grow to 20 units per months you would gross $19,000 with $1000 in ad costs.

After the first month your ad costs come from new revenue so the impact on your cash flow is Positive 9k

All we have to worry about now is if your capacity can handle the new workload.

This is the theory I use with all my customers. Once we have the system in place we simply monitor the competion and ensure that we are competitive and monitor the numbers to ensure that we maintain the system. This is all part of your ad budget. You have control over this budget in order to control your sales. No Long term Contracts! Its Like having a full time Marketing Department in your corner maintiang your message and driving new business.

We specialize in small business products and services companies and have signifigant knowledge of home remodeling such as kitchen remodeling, granite countertop sales and the construction industry. We compete with the box stores very well ;)

PRG Design does not just build websites

2009-11-10T14:09:00.000-08:00

We don't just build website because just a website 90% of the time will not help your business generate more business.. The other 10% are people that will use the website to complete a sale so you must be generating interest in your products and services elsewhere.

There are sooo many sites out there that are just missing the boat and actually may be doing more harm to your sales efforts then good.

Our program is design around generating results at an agreed upon budget. Through this process we consult with you to determine whether or not we are a good fit for each other.. before a dime is ever spent.

We evaluate the market potential and put a plan in place.

This plan is designed to minimize your financial exposure and to get your phone to ring with new business right away.

Check us out online at www.prgdesign.com and www.FireUps.com and if you have any questions don't hesitate to call 603-617-3877 I will be happy to answer any of your questions concerning online marketing, website design and the creation of your "Sell website"

We have had great success with our Granite Countertops NH clients, if you would like to speak with one of them please contact me first.. ask for Paul

PRG Design Redesign and logo update

2009-11-07T15:11:00.000-08:00

PRG Launches new website to go with the new brand identity.

MoreUps.biz Launched

2009-10-28T03:28:00.000-07:00

FireUps.com has partnered with a business owner with 15 years of experience owning, marketing and selling granite countertops. Through this relationship www.MoreUps.biz was born focusing on the national granite fabricators providing branding, internet Marketing, and consultive services.

What 10,20,30 more installs per month?
We can help!

Want to go from wholesale to retail?
We can help!

Are your current advertising channels drying up?
We can help!

Stone Countertop Marketing:

Granite & Marble Countertops

MoreUps.biz has developed a program specific to the fabricator shop. This program has proven results in multiple markets and is guaranteed* to work in yours!

Highlights of the Stone Marketing Program:

Immediate results (Phone starts ringing within 2 days and appointments and walk ins start within 7 days)

Minimized financial exposure

Proven results

This is a Partnership. Our goal is to have you as a client long term.

Quick turn around. depending on the services needed your closing within 7-21 days.

Access to Professional Granite Marketers.

The consultation is FREE but our markets are EXCLUSIVE so contact us today.

7 Days from Ordinary to Extraordinary!

See a sample of our client implimentations.

Q:Are you saying this program actually can save me money? A:It can reduce your costs to acquire new customers and increase the amount of customer in the first 7 days.

Q: Why Just Granite Countertops? A: Because if we focus on your needs and build our partnerships with Providers acrost the country we will have the most successful network of Fabricators in the country.

*Our team provides professional services to create a local targeted online campaign that produces results for your business. Our guarantee states that if you decide not to continue the program after the first 30 day trial period you will not be responsible for any professional services fee. We reserve the right to not provide the guarantee at time of proposal at our discretion.

Some recent achievements:

Constantly pulling 30-40 installs in a down economy.

Reduced Ad budget from 10% of sales to 5% and doubled projected installs month after month.

New client launch $75 cost per install first 15 days!

Doubled projected installs for the first 30 days.

GraniteMakeover.com Launched

2009-10-28T03:25:00.001-07:00

Fireups.com has launched www.GraniteMakeover.com to provide a base SEO for all granite clients. this site is designed to fast-track the launch of our future granite countertop clients.

Granite Makeover is a service designed to provide YOU the consumer with the most up to date and relevant information concerning your granite upgrade. We partner with local granite fabricators to provide you with relevant offers from YOUR local service provider. We build relationships with local providers and through this relationship we hand select a shop to represent us in your area. This selection process is to ensure that the local provider has similar goals and values as Granite Makeover and that they maintain a certain level of Quality, Service and Value.

In some instances when we wont have a local provider. In this case we will display some of the most relevant provider listing that relate to your area and provide the request for quote option on the website. the Request for quote option, in this case, will be sending a teaser email immediately to up to 4 local granite fabricators your name and ask them to contact us to see if they are up to providing you with A+ service. We do not provide them with your direct contact information until they have communicated directly with us. These companies that receive the email are hand selected by our staff but do not have a relationship with us at present.
If you have an issue with your fabricator. We ask that you try to communicate directly with them if you have an issue. If you are not able to resolve the issue with the fabricator directly please let us know. We will be glad to help in any way that we can. All though we do not have any authority over the local providers business practices we find this information valuable and will be able to ensure that we are providing our services to the best of the best.
We want you to tell us about your experience when the job is complete. Good or Bad. Again this will help us ensure your satisfaction and help our fabricators maintaining the highest level of integrity. Send your testimonials to testimonials@granitemakeover.com

PRG Joins The BBB

2009-08-03T11:38:00.000-07:00

PRG Joins the Better Business Buruea because it is our goal to provide Quallity Service and Value that is unmatched in the Website Design and Online Marketing Space. Our Experience, Expertise and execution allows us to create campaigns that produce results in ways that can seam unbelievable.

We joined the BBB to provide additional verification.

We are very excited about our invitation to join the BBB and please feel free to click on the BBB on the bottom of our websites to see our file.

http://www.bbb.org/concord/business-reviews/web-design/professional-remarketing-group-in-epsom-nh-92022319?noskin&fax=Y&gid=1&gen=1&lid=1

http://www.prgdesign.com/
http://www.fireups.com/

Boston Granite Does $75 per install in the first 2 weeks!

2009-08-03T11:33:00.001-07:00

Blew me away! Boston-Granite.com did 10 deals in the first 15 days of this Local targeted Online Marketing Program.

We focus on cost per install and work with you to ensure that we meet our target sales goals.

If you need more sales for your Granite Fabrications business you need to talk to www.FireUps.com We provide Local Tageted Online Marketing campaigns for Granite Fabricators.

603-617-3UPS (3877)
Ask for Paul

Boston Granite Countertops Launch

2009-07-16T05:41:00.000-07:00

Just Launched Boston-Granite.com for the boston southern Mass market.

We are finding great success with our fabricators and are expanding our program.
With our program we are creating installs for $100-$140 per top in ad costs and over the first 6 months we are reducing costs and increasing sales to as low as $85 per install!!!

We are growing this channel nationally so if you would like to be installing 10-40+ more tops per month then you should give us a call!

Local Online Marketing Specialist

The consultation is FREE. Call now. 603-617-3UPS (3877)

Florida Granite Contertops Launch

2009-06-06T15:58:00.001-07:00

3 Months Ago PRG Design began providing Local Online Marketing Services for Granite Conversions Inc. in Pembroke Pines Florida. Since doing so we created a new website for him which is scheduled to be his primary website. Granite Conversions is in one of the most competitive areas of the country to compete for granite fabrication and installation.

Over the last 3 months working with Granite conversions has been a pleasure we were intregued by the opportunity to see how our program would do in this Market. Well as I suspected we were able to get things going for granite conversions and they are now positioned for growth rather then worried about where the next job will come from.

If you would like to know more about how http://www.prgdesign.com/ and our http://www.fireups.com/ service please feel free to poke around and if you are in need of FireUps just give us a call. The number is on the contact us page.

Thanks for Reading, Hope to hear from you soon.

We've added Twittering about Granite countertops.

2009-02-21T13:19:00.000-08:00

Affordable Granite has just added 23 more colors to choose from. Visit
http://www.affordablegranitenh.com/Granite-countertops-twittering.asp

Affordable Granite Adwords campaign knocks it out of the park

2009-02-03T11:50:00.000-08:00

UPDATE: One Year Aniversary of the program Netted more that 39,000 visits to a website that did not exist before november 2008. Affordable Granite Countertops has what it takes to provide superior Quality Service and Value to New Hampshire Maine vermont and Mass

Local granite countertop supplier has launched an adwords campaign with PRG Design. Goal to be at the top of the results with reasonable costs. We have been successful to impliment a campaign that has turned things around and they are now running 7 days a week to keep up with demand.

Contat us today for your online marketing needs
prg@prgdesign.com

itswebrelated.com

2008-12-17T06:55:00.000-08:00

Our web related DIRECTORY allows you to effectively search and locate service providers to design, maintain, support and promote your business web site.
Our web related RESOURCES puts you in the driver seat and gives you the information you need to make better decisions about your web presence, its promotion, etc..

visit itswebrelated.com

Affordable granite and marble site live

2008-12-09T13:19:00.000-08:00

Affordable Granite and Marble

FREE Estimates
Quick Turn Around
15 Years Experience
No Subcontracting
Large Selection
Removal / Install New & Old Kitchen Appliances (additional costs may apply)

http://www.affordablegranitenh.com/

Affordable Granite & Marble 1254 1st NH Turnpike (rt. 4) Northwood, NH 03261 Showroom: 603.303.8351

The 10 Commandments of Web Design

2008-09-30T06:18:00.000-07:00

To try and make sense of it all, BusinessWeek.com canvassed a broad range of Internet luminaries to discover the design rules they live by right now. Contributors ranged from the guru of Web usability, Don Norman, co-founder of the Nielsen Norman Group, to the design director of NYTimes.com, Khoi Vinh, and John Maeda, president-elect of the Rhode Island School of Design. These 10 commandments of Web design for 2008 are the combined results of our survey. For the full list of contributors, see the end of the story.

1. Thou shalt not abuse Flash.
Adobe's (ADBE) popular Web animation technology powers everything from the much-vaunted Nike (NKE) Plus Web site for running diehards to many humdrum banner advertisements. But the technology can easily be abused—excessive, extemporaneous animations confuse usability and bog down users' Web browsers.

2. Thou shalt not hide content.
Advertisements may be necessary for a site's continued existence, but usability researchers say pop-ups and full-page ads that obscure content hurt functionality—and test a reader's willingness to revisit. Elective banners—that expand or play audio when a user clicks on them—are much less intrusive.

3. Thou shalt not clutter.
The Web may be the greatest archive of all time, but sites that lack a coherent structure make it impossible to wade through information. Amazon.com (AMZN) and others put their sites' information hierarchy at the top of their list of design priorities.

4. Thou shalt not overuse glassy reflections.
Apple (AAPL) often sets the standard for slick and cool—in all forms of design. But some experts say the company's habit of creating glassy reflections under photos of its products has been far too commonly copied, turning the style element into a cliché.

5. Thou shalt not name your Web 2.0 company with an unnecessary surplus or dearth of vowels.
The Web has brought with it a strange nomenclature that's only got weirder over time. Hip, smart Web sites have been named either with a superfluous number of vowels or strategically deleted ones. Cases in point: Flickr, Smibs, and Meebo. These names are memorable but destined to sound dated.

6. Thou shalt worship at the altar of typography.
Designers say that despite the increase in broadband penetration, plain text has gotten a second wind in cutting-edge Web design. Mainstream sites such as Craigslist have led the way, while designer-oriented sites such as Coudal Partners and John Gruber's popular Daring Fireball blog represent the cutting edge.

7. Thou shalt create immersive experiences.
Merely looking good doesn't cut it anymore. Sites like Facebook and YouTube draw in users with compelling content and functionality. Creating Web sites that can capture and hold users' attention is what matters most.

8. Thou shalt be social.
Web 2.0 is everywhere. MySpace (NWS) and similar sites only launched the trend of having users communicate and interact—sometimes obsessively—on browser-based sites. Designers are now filtering those same elements into diverse sites, from smart advertising to online office productivity.

9. Thou shalt embrace proven technologies.
Wikipedia, YouTube, Facebook, and their cohorts have become a part of daily life. Sites that can incorporate these elements into their design will connect with users in a meaningful way by providing functionality and an interface with which they're already familiar.

10. Thou shalt make content king.
Though the slogan is old, it still stands. Aesthetic design can only go so far in making a site successful. Beautiful can't make up for empty.

Source: http://www.businessweek.com/innovate/content/jun2008/id20080623_750025_page_2.htm

Choosing a web site designer

2008-09-22T09:00:00.000-07:00

A lot of people are hanging out shingles as web site designers these days. How do you decide which company to use? Selecting a web site designer is like choosing any service provider: the more you know, the better off you are.

Local or long distance? You can locate a lot of designers by going on line and checking out web pages. Theoretically, you could choose someone in California to design your web site and communicate with him or her by telephone, fax, email, and snail mail. However, if you’re new to this, being able to see someone face to face could be important. Maintenance and upgrading are issues to consider, too.

Experience counts. Look at the work a designer has already done. Ask for references and follow up on them. Ask about the working relationship, turn around time, pricing, follow up, and responsiveness. If you need an online store, find someone who is capable in all the technology involved. Avoid having your site be someone’s learning experience. If you do want to give a brand-new company a chance, ask them to donate some or all of their time. They get experience and a demo site; you get a low cost web site. Timeliness issues can crop up with part-time web designers. Build reasonable but firm timelines into your contract.

Ownership issues. Be sure that you own the copyright to everything on the web site. Some businesses have had problems when they wanted to give a site to another developer for changes. Have your site set up so you can easily make changes yourself, through FTP software or a Telnet shell account. Having to go through your designer every time you want to put an item on sale or change your graphics will quickly become cumbersome. Designers are very busy people. Ownership should be addressed in your contract.

Heres a SHOCKER!

2008-09-16T12:05:00.000-07:00

The disadvantage of flash is that it can't be indexed today or in the near future. DON'T hire a design that wants to build you a flash site or sell you a template that he downloaded for $25 from the web.

If you want search engines to find you DON'T use flash. Flash is an incredible tool but it just a tool and should be use in appropriate places. Some designers will tell you that they add comments and that's good enough... WRONG. Search is very intelligent, using linking to you, depth of linking, and the quality of the sites linking to you.

If you have a flash website then all your links, all your content, your footprint on the Internet is the one page that the browser loads when you first hit the website.

Intros... I thought this was over years ago.. stop having intros. I mean really, if you want to show them a commercial then ask them on the landing page but its like you are forcing them to watch a commercial when most of us spend hard earned money to avoid them "TIVO"..

This has been my rant for the day

FEED ME!

2008-09-12T11:13:00.000-07:00

PRG Design has created a new product called FEED ME!

Want your classified ads on your site?

Want to put other classified content on your website?

Search engines love fresh content! Better listing is search engines means more sales!

This product will take your ads on craigslist and list them on your website as your content. You work hard posting your ads and writing good copy, why not use that hard work on your site as well. This content will help search engines to recognize you as having a website with constantly updated content.

PRG Design provides graphic design, Internet advertising, website development, hosting and marketing to our customers in New Hampshire and beyond. We are the one stop resource you need to grow your brand and your local, regional or global reach. No matter what your industry is, people are looking to the internet first so
be there when they are looking for you.

http://www.itswebrelated.com

PRG Design attaching live content to your site

2008-09-12T06:33:00.000-07:00

we find relevant content published by 3rd parties and add this to your site. The more this content changes and is kept up to date the more google likes your site and the higher you come up in the engines. This content must be relevant to your topic and not detract from the users experience on your website.

Website Optimization Tips for Link Building and SEO

2008-09-11T06:03:00.000-07:00

Since link building is one of the most important aspects of SEO, let’s take a minute to revisit some very important link building and website optimization tactics. Trust, timing and authority are three metrics that impact the target site for building links. Sites that rank at the helm of search engines (above the fold on the [...]read entire article

Float Works inc. Shoots to the TOP!

2008-09-10T11:38:00.000-07:00

In 2 weeks we took a site that basically was unlisted and brought it to the top listing on google.

Keywords for float works inc are:

maine marine construction: google positions 5
maine mooring serivces: google positions 6
maine marine emergency services: google positions 5
maine mooring recovery: google position 2

We recently added the national weather services forcast rss to the site as well as a fresh design and reformatted the content.

Online Email Marketing insite

2008-09-10T11:02:00.000-07:00

I had a small business client today ask me about email marketing. I really wanted to provide some direction to this small business owner rather then turn them away and have someone else take their money.

Email marketing is Push marketing, I am pushing my message onto someone. Much like a television ad, not many people like them or want them but it can be effective over time, these are called impressions. It may take many impressions to achieve a response. "Local" Email marketing in a list purchase is only cost effective when you can remove as many filters as possible.

here are some numbers to think about.

Targets: building a list (x) suggested 1000
open rate: person actually opens the email (.01-3%) 30
responders: people that respond to the email (5%)1.5
sales: actual purchase of the item (10%) .15

Example: 1000 local targeted emails generates = 30 people may actually open the email = .3 will respond generating .03 sales. avg sale $19.99 est cost $500 (return -$500 )

You may now be asking why does any one do this then? The less you target the less it costs. If I have a national product or service I can buy the same email address for 1/50th of the price based on the size of the purchase and the targets. 2 million emails nationally about 1-2 cents each but you can't put in a tub in arizona or florida, right? 10,000,000 targeted emails generates 300000 people may actually open the email 3000 will respond generating 300 sales. See how it works?

Example: 10,000,000 national targeted emails generates 300000 people may actually open the email 3000 will respond generating 300 sales. est cost $2000 (return $5997)

SMALL BUSINESS SHOULD FOCUS...

Clean clear website professionally designed and to the point
site is developed so that the search engines list you properly based on keywords that you want.
Content management system to some pages of your site so that you can add new content and products with ease.
Start building your database of email addresses of people that sign up for special promotions offers on the products you sell. your list = $$$
Connect you to other local companies and build your link popularity.
Now we can market you because your website is able to manage the potiential customer that we drive to the site.
Providing up to date and correct information.
We add a coupon to the site ex. 15% off installation: this is web only and must be presented prior to quotes given..blah blah blah. this will help you track the effectiveness of the website to generate leads for your business. say profit is 30%: 15% of 2 sales is more then no sales at all from online.
Next you look to sponsor newsletters and local online rags that target your customer for additional leads. Union leader, manchester newspaper etc

Online marketing hinges on your ability to collect email address on your website.

Local! Local! Local!

2008-08-26T10:03:00.000-07:00

PRG Design has had such success creating small power house websites for small business owners we have packaged an offer that is hard to resist. For as little as $450 PER YEAR! Yes I said per year you can market your small business on the web and pull in all those local leads.

Why are we doing this...

Because working with your neighbors is the wave of the future. If we work together with other small businesses in our communities we will stimulate our local economies and grow within our community. Every dollar you spend in your local community is very powerful. Our goal is to promote these local small businesses so that when someone is looking for your service they will find you.

FireUps® Online Marketing

New Instant Estimator Style Added

Instant Mobile Granite Websites

Granite Marketing Taking hold

Granite makeover affiliate program launch

Free Kitchen Designer

WOW! Granite Countertops Estimator

Granite Countertop Marketing Leads

Free Granite Countertop Estimates

Localized Domain Leasing. Put Local Power in your Promotions

Tips on closing the granite customer, Brush up on those sales techniques

How does my small business succeed in todays market?

10 things you need to track your ROI of your PPC Campaigns

Granite Markeitng Adwords Success Tip # 3

Granite Marketing Adwords Success Tip # 2:

Granite Marketing Adwords Success Tip # 1

Granite Countertop Advertising Marketing To Increase Sales

New Service Launch: StoneMarkets.com

Beta Release of StoneMarkets.com

How the Web was won.

Granite Countertops Marketing System Benefits

FireUps® Granite Countertops Marketing System Benefits

If you want to do more business tomorrow, partner with FireUps® TODAY!

Local Granite Online Marketing

The Granite Game is Changing

Spark Has Gone Mobile

Pay Per Click First

FireUps Announcement Lead Management Solution Spark -

FireUps® Local Online Marketing Solution

Focused on the Granite Fabrication Business

FireUps® Local Online Marketing Solution

Granite Lead Managment: FireUps.com Local Online Marketing

Lead Printing: FireUps Local Online Marketing

Lead Tracking Calendar View

Lead Tracking: FireUps.com Local Online Marketing

Call Tracking System: FireUps Local Online Marketing

FireUps Leadmanager : New Feature Granite Inventory Manager

You Cannot Measure What You Do Not Track

How does your site look?

Google just changed the game for Local Search

Granite Marketing Plan

5 Keys to Local Online Marketing

PRG Design does not just build websites

PRG Design Redesign and logo update

MoreUps.biz Launched

What 10,20,30 more installs per month?We can help!

Want to go from wholesale to retail?We can help!

Are your current advertising channels drying up?We can help!

Stone Countertop Marketing:Granite & Marble Countertops

MoreUps.biz has developed a program specific to the fabricator shop. This program has proven results in multiple markets and is guaranteed* to work in yours!

7 Days from Ordinary to Extraordinary!

See a sample of our client implimentations.

GraniteMakeover.com Launched

PRG Joins The BBB

Boston Granite Does $75 per install in the first 2 weeks!

Boston Granite Countertops Launch

Florida Granite Contertops Launch

We've added Twittering about Granite countertops.

Affordable Granite Adwords campaign knocks it out of the park

itswebrelated.com

Affordable granite and marble site live

The 10 Commandments of Web Design

Choosing a web site designer

Heres a SHOCKER!

FEED ME!

PRG Design attaching live content to your site

Website Optimization Tips for Link Building and SEO

Float Works inc. Shoots to the TOP!

Online Email Marketing insite

Local! Local! Local!

What 10,20,30 more installs per month?
We can help!

Want to go from wholesale to retail?
We can help!

Are your current advertising channels drying up?
We can help!

Stone Countertop Marketing:

Granite & Marble Countertops